Product line, brand and packaging

Products are the first and most important element in a marketing mix. Product strategy calls for coordinated decisions about product portfolios, product lines, brands, packaging, and labels. When planning a marketing offering or product, marketers need to consider five levels of product. The most

Transparent barrier bag with good barrier properties

Ampac Flexibles introduces the PureFlex line of stand-up pouches for packaged water and other taste-sensitive beverage products. This self-supporting bag is manufactured using a 7- to 9-layer patent co-extrusion method. The seal layer gives a good experience to the user's sense of touch and vi

Huakai UV-CTP plate and its market analysis

First, Huaguang UV-CTP plate type Huaguang UV-CTP is a computer-to-plate format suitable for UV light source platesetters. It is another new CTP plate after BasysPrint introduced the UV-Setter platemaking machine. China UV-CTP plate is developed on the basis of conventional PS plate material, the

Aroma Screen Printing Ink

Shanghai Tongli Screen Printing Equipment Co., Ltd. launched a brand new Swiss-made Scratch-and-Sniff Ink, which can bring lasting fruit, flowers, plants and other natural fragrances to the substrates and make the products more attractive. Force to show the uniqueness of the product. There are tw

How to use ContiTech air cushion blanket properly

1. How to use the blanket â‘  The characteristics of the blanket and how to set the thickness of the lining? "Kangdi" blanket is the third generation of blankets invented in the 1990s. During the rubber vulcanization process, evenly-closed rubber particles that make the internal pr

Seventy-five Tips for Dobe Photoshop (4)

*Selection skills 32). When using the marquee tool [M] (Marquee Tools), hold down the Shift key to draw a square and a round selection; hold down the Alt key to center the selection from the starting point. 33). Use the "Reselect" command [Ctrl+Shift+D] (Select/Reselec) to load/restore

Melt-processible UHMWPE

Ordinary UHMWPE can only use piston extrusion or compression molding while Techmer Lehvoss Compounds' new grade is extruded or injection molded using conventional equipment. These grades provide good abrasion resistance, surface cleaning, self-lubricating and hardness. Source: Plastic Industr

Talking about the combination printing of labels

Combining printed products can be found everywhere in our daily life. For example, the banknotes we use every day are the products of a variety of printing processes. usually. 3. Combined printing refers to a flow production line made up of various types of printing and finishing machines. Or use

Easy to open zipper

The barrier material is designed to protect the integrity of the package, but the final package still needs to be opened. At the same time, consumers demand more convenient packaging. Therefore, how to open it quickly becomes a topic that barrier developers must consider. Zip-Pak developed a new