Bag design printing Reprinted from: Design Online
Handbag packaging not only provides convenience for shoppers, but it can also be used to re-sell products or brands. A beautifully designed carrying bag will make people love it. Even if there are eye-catching logos or advertisements on the bag, customers will be happy to use it again. This type of bag has become one of the most efficient and inexpensive advertising media available.
The graphic design of the bag design is eclectic. In modern packaging design, realistic methods are often not used, and the free form of dots, lines, and faces is widely used in many fashion product packaging designs.
The purpose of the handbag design is to pursue the rationality of its function in the behavior of the portable goods, and at the same time deliver the information of the goods or display a corporate image or display a cultural atmosphere of individuality. The design requirements for handbags should be simple, with firm and relatively low cost, the design of the logo should be novel and simple, reflecting the concept of freedom and avant-garde, and at the same time, it should be used for various functions of promotion, communication and display.
The bag with protection and storage function is one of the media that visually conveys the image of the product. The requirements for bag packaging are mainly reflected in two aspects: 1. The product itself has relative grade and high quality, so the relative requirements are relatively high. 2. The promotion of the image of the product itself should give the handbag a distinctive product personality or corporate cultural quality.
The design of the bag generally requires simplicity and generosity. In the process of printing and designing the bag, the company’s logo and company name are the main aspects, or the company’s business philosophy should not be too complicated to enhance the consumer’s company or product. Impression, get a good publicity effect, handbag design and printing to expand sales, establish a brand name, to stimulate the purchase of desire to enhance competitiveness have a great effect. For the premise of designing a printing strategy as a bag, it is more important to establish a corporate image. As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people abandon the monotonous and uniform form and pursue diversity, and the design and printing of handbags must reflect the unique characteristics of the company.