Winning Book Binding Design

The first place in the art is taste. This is a consensus, and the taste is high, and it is guided by the aesthetic effect. Binding is an art, but also a consensus, it must follow the aesthetic law of art, with its own taste showing a unique aesthetic taste.

Books are the carrier of knowledge, and book binding is an art category. The nature of the book and its binding determines the cultural and artistic aspects of the book cover. Although books as spiritual goods are also involved in the whirlpool of the market economy, using covers for advertising and advertising has indeed played a role, but it is by no means equivalent to the packaging of general goods. The function of the latter is abandoned with the start or completion of the use value of the commodity. The book design can not be thrown away, there is no book without design, the book as a whole, the content of the manuscript is the most important cultural subject, can be described as the first subject, the book design naturally becomes the second subject of the book.

Hegel pointed out in the famous "Aesthetics" (Vol. I, p. 25): "The elements of beauty can be divided into two types. One is intrinsic, that is, content, and the other is external, that is, content is Out of the implication and traits of things, the inner ones appear to be external; on the outside, talents can realize the inner ones, because the outer ones guide themselves to the inner ones.” In line with this, the framing design is In its aesthetic creation activities, the first task is how its external form creates a good first impression for readers. Second, how it guides readers to explore the meaning and characteristics of the content of the book and form a meaningful second impression.

Therefore, the framing art is loaded with unique use value and aesthetic value. Its value lies not only in practicality, but also in its aesthetic. Whether or not a book can attract the attention of readers on the shelf of the store, the beauty of the binding and the beauty is not the same, and the effect is very different. The so-called "looking to see" is the first impression of binding people.

Many excellent affixing works are "scrutiny" in front of readers. They are more "resistant" and their formal aesthetics can bring readers to deeper thoughts. To do this well, we must pursue cultural connotation and high artistic style. Book binding design is a kind of "propositional composition". Its form is subordinate to the content of the book, and it cannot reproduce the content intuitively. It is not a simulation of real life, nor is it a concrete illustration of the content of the book. It is unrealistic to want to explain to readers the entire contents of a white manuscript within a limited picture. The difficulty of the aesthetic creation activity of binding design is also here, it is quite passive and must be subject to certain restrictions. This also determines the special form of binding design: create the largest space with the least material, express the profound connotation in the most concise language.