Since the advent of color printing presses decades ago, the demand for color documents has been steadily increasing. At the beginning, people only used color printing technology when printing the most important documents, because its cost is relatively high, but with the advancement of printing technology and the enhancement of color printing capabilities in ordinary offices, more and more documents are used. It was printed in color. Nevertheless, we still print a large number of black and white documents every day because they are faster to produce and more cost-effective. Everyone wants to use color ink to print their own documents, but speed and cost issues limit their ability to add color to the document. The importance of color Studies have shown that color can significantly enhance the influence of communication materials, deepen readers' impressions, and influence their choices. Research conducted by Pantone has shown: "The number of consumers who can recall text or phrases on color prints is about 78% more than black-and-white prints. In addition, when color and text are combined, it will cause stronger readers The impact of them caused them to pay attention and recognition to the printed materials. "The research results of other institutions indirectly prove this conclusion. InfoTrends research found that color variable data files can effectively enhance customer loyalty, increasing customer response rate, number of repeat orders and overall revenue of marketing companies by 34%, 48% and 32%, respectively. According to the Color Research Institute: Up to 90% of people judge a person, an environment or an event based on color. From these statistics, it is not difficult to find that in the color printing market where copiers and printers play a leading role, color printing technology represents a greater growth opportunity. At present, we can produce approximately 42,000 color printing equipment and 58 billion pages per year, and these data will continue to grow in the next few years. Color printing type In the traditional color market, color printing technology is mainly divided into three categories, they are: production color, image color and commercial color. This classification is mainly determined by the customer's output requirements. The production of color is suitable for mass production. In this field, higher production speed and lower unit printing cost are very important. Image color jobs must reach a high quality level (usually accurate color matching is required), but the printing of such jobs is generally not large. Commercial color is an area with relatively rapid development, because color files have become more and more common in the office environment. But now, the quality of image color and the high speed and low cost of color production have been weakened to a certain extent, so the difference between various color printing technologies has become less obvious. No traditional technology can dominate all the aforementioned areas. Printing companies must consider factors such as image quality, output speed, equipment cost, and operating cost when choosing a technology. Among these factors, printing buyers must make trade-offs based on their actual situation. Although different print buyers have different measures of "acceptable quality", speed and cost are the important factors that motivate them to make purchasing decisions, because high-end printing only accounts for a lot in the product portfolio of many companies. A small ratio. Production color Production-type color printing equipment can satisfy customers' demands for high-volume color output and printing speed. In this field, many devices can easily print millions of pages in a month. Such products are generally produced by lithography or laser printing technology. In the color market, there are very few distributors who can provide inkjet printing equipment, and the supply of second-hand offset printing equipment has also been surplus in the past three years. On the other hand, the advancement of digital color printing technology has made the mass production of color files easier, and the threshold for people to enter the color market has also become lower. Image color printing can meet people's demand for short version high-quality printing; this technology is characterized by high output quality but slow production speed, which can print 4 to 50 pages per minute. Image color printing equipment is very simple to set up and operate, and its maintenance characteristics have become the main reason for its popularity in the color market. However, this field is also facing a lot of confusion: almost every manufacturer of printers and copiers can provide customers with such products. Different from the previous practice of focusing only on large enterprises, image color technology has now found its place in households and many non-profit organizations, government agencies and small businesses. The main reason for this situation is that people have realized the important role that color plays in enhancing the influence of printed documents. In fact, color has helped people attract more customers than before, and has successfully offset its production costs. Commercial color Commercial color printing is the fastest growing among the three traditional color fields. In fact, with the progress of traditional copying and printing technology, commercial color printing has replaced black and white printing in many production fields. All large copier manufacturers are selling imaging equipment that can perform both black and white printing and color printing, but only because of the different functions, the prices of these equipments are also different. In addition, the image quality of these devices can fully meet the requirements of most customers for daily color prints. Many new devices appearing in the field of commercial color printing have already crossed the boundary between this field and the field of image color and production color printing. This chaotic situation is mainly caused by the advancement of commercial color printing technology. The pressure on production color printing technology mainly comes from perceptual marketing rather than technological advancement. Recently, in the commercial color printing market, there has been another printing machine that can print up to 65 pages per minute. Although its output quality is almost the same as that of image color printing equipment, its speed cannot be 100 pages per minute anyway. The above production color printing equipment is on a par. The most attractive aspect of commercial color printing technology is that it can add highlights to documents without significantly increasing production costs. If customers only pursue low cost and don't care about production speed and printing quality, then commercial color printing is their best choice. Communication color: new opportunities for color printing technology Recently, color printing technology combining low cost and high speed has found a very promising market. For many printing applications, if image color printing equipment with high image quality and single-page printing cost is used for production, then it is obviously overkill. And this mysterious market is the communication color printing market, because the customer's request is to communicate more effectively with other people through the printed matter, and they are only considering acceptable image quality, higher productivity and reliability, and lower Factors such as price. Before the advent of fast and low-cost color printing solutions, buyers of printing equipment mainly relied on monochrome imaging solutions to meet customer needs, because no one color printing speed and cost can be comparable to those monochrome solutions. Communication color printing and creative printing technology helped us break this deadlock. to sum up No matter which color printing technology we choose, we must meet our own actual production needs and make the right medicine. Only in this way can you maximize the effectiveness of equipment and technology, otherwise your huge investment will be completely eliminated. 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Nevertheless, there are still many areas where color production-type color printing equipment is needed, and the price of these equipment is still an obstacle in front of people. The price of production color printing equipment is generally between 100,000 and millions of dollars, and this does not include the installation and training costs of the equipment. Therefore, compared with image color or commercial color imaging systems, this type of equipment The number of installations on the market is not ideal.
Image color