China's stationery market accounts for 8.6% of the total stationery market. At present, China's stationery industry has great market potential and its product structure is constantly maturing. However, there are shortcomings such as low concentration of industrial enterprises and low degree of mechanization. The market capacity of China's stationery industry (excluding office equipment and furniture) is about 150 billion yuan, about 21.5 billion US dollars. The global stationery market is about 250 billion US dollars. The Chinese stationery market accounts for 8.6% of the global stationery market. The market capacity of China's stationery industry (excluding office equipment and furniture) is about 150 billion yuan, about 21.5 billion US dollars. The global stationery market is about 250 billion US dollars. The Chinese stationery market accounts for 8.6% of the global stationery market. In the Chinese stationery market, office supplies accounted for 41%, about 61.5 billion yuan, document processing supplies accounted for 13%, about 19.5 billion yuan, writing tools accounted for 10%, about 15 billion yuan, this book and desktop products each accounted for 7 %, both are 10.5 billion yuan, and teaching and student supplies accounted for 9%, about 13.5 billion yuan. The consumer market for office stationery products in China is mainly concentrated in coastal economically developed regions. About 70% of them are concentrated in five regions of Guangdong, Zhejiang, Jiangsu, Shanghai and Beijing. The specific distribution ratio is 17.5% in Zhejiang, 18% in Jiangsu, and 7.8% in Shanghai. 12.5% ​​in Tianjin, Tianjin and Hebei, 7.00% in Lu and Henan, 5.8% in 闽 and 皖, 5.5% in Hunan, Guizhou and Hubei, 4.5% in the third three provinces, and 6.9% in other regions. There are 8 million enterprises, 200 million students and government organizations at all levels. In recent years, the Chinese stationery market has grown at an average annual rate of 12%. It is expected that the Chinese stationery market will be 5%-10% per year in the future. With the growth of speed, the prospect of China's stationery consumer market is very broad. Advantage: First, the market potential is large, purchasing power increases There are about 180 million primary and middle school students in China, about 3 million college students, about 50 million adult students, and about 34 million entrepreneurs. The development of society requires further enhancement of the cultural and educational quality of the people, and the investment in education has increased substantially. The stationery industry has a very broad consumer market. Wenyi cultural and sports products diversified, multi-level consumption structure has been formed, and the development of high-end products. With the development of computer network technology, new changes have taken place in traditional office and learning methods. In the circulation of commodities, foreign-funded enterprises have entered the wholesale and retail industry, and there is a strong development momentum in e-commerce. Government procurement has expanded from trial operation to common behavior, and higher-value office supplies such as copiers and fax machines will quickly Second, into the scope of government procurement, products combined with sustainable development characteristics, and constantly mature. As stationery stores and specialized markets mature, the influence of the wholesale market is gradually decreasing. This requires the management level and service connotation of the operators to be extended to the upper levels. The brand-oriented medium and high-end products will become the mainstream of consumption. In addition, as people's environmental awareness increases, non-toxic and stationery materials developed with recycled materials are also Will become the mainstream of consumption. Disadvantages: 1. The number of industrial enterprises is large, the regions are concentrated, and the market concentration is low. There are more than 100,000 upstream and downstream enterprises in China's stationery industry chain, including about 43,000 manufacturers, about 30,000 suppliers, and about 30,000 retail terminals. There are very few companies with sales exceeding 1 billion yuan, only 5 companies with more than 500 million yuan, about 5% of them with more than 10 million yuan, and about 10% of enterprises above designated size. Of the more than 43,000 stationery production enterprises in the country, 70% are concentrated in Guangzhou, Zhejiang and Jiangsu. Chinese stationery manufacturers are very concentrated in regional distribution, but the market concentration is quite low. The total annual sales of the pre-sales mission enterprises in the stationery industry is less than 10% of the total market. Second, the mode of production is not mechanized, it is a labor-intensive industry, and the industry's profit margin is low. China's stationery enterprises are mostly export-oriented enterprises. They have long been OEM-branded for overseas companies to process and achieve export sales. The added value of products is low, technological innovation and brand awareness are weak.
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According to Shangpu Consulting Industry analysts, in the Chinese stationery market, office supplies accounted for 41%, about 61.5 billion yuan, document processing supplies accounted for 13%, about 19.5 billion yuan, and writing tools accounted for 10%, about 15 billion yuan. Book and desktop products each accounted for 7%, both of which were $10.5 billion, and teaching and student supplies accounted for 9%, about $13.5 billion. 