In the red tide from the wood to the red tide to this year's "popping tide", the rosewood furniture market has seen a round of roller coaster market. According to Zhang Zhulin, president of Baoan District Redwood Furniture Association in Shenzhen, China's mahogany furniture industry has entered a bottleneck stage. The shortage of resources, enterprise transformation, product upgrading and industry integrity have brought great challenges to mahogany furniture enterprises. At the same time, based on environmental reasons, many countries have begun to ban the export of their own logs. Since most of the raw materials of the mahogany furniture industry are imported, they face the risk of shortage of raw materials. Some manufacturers admit that in recent years, the quality of mahogany imported from Laos and other Southeast Asian countries (decoration renderings) is getting worse and worse, and the price is rising. Some manufacturers have turned to African procurement. "Since last year, Africa has also controlled the export of wood, and most of it is round, but now it is basically a plate." At the same time, senior mahogany player Zhang Zhulin said that the mahogany furniture industry is also in short supply of talent. “Artisans and craftsmen are hard to find.†According to industry insiders, the breakthrough and innovation of style is also a major issue facing mahogany furniture companies. Most of the products on the market today are copied or improved, lacking substantial innovation. Wu Bingliang, chairman of Wu Shi Xinglong Ming Style Furniture Art Co., Ltd. said that the current market is following the trend of the trend, or is limited to the fight between the ordinary style and low-grade wood for mid-end consumers. At the same time, Xiong Xiaokun, a light industry researcher at China Investment Consulting, also pointed out that in the mahogany furniture industry, the phenomenon of “selling sheep and selling dog meat†is more common; the price of products is generally high, and some enterprises have several times or even dozens of the cost of positioning the products. Times; there are also some local enterprises that attract consumers with the name of “the biggest and strongest†in the country, but their strength is far from the level that can represent the country. According to Chen Xinfeng, chairman of Zhongshan Changfeng Furniture Co., Ltd., “As one of the manufacturing industries, the mahogany furniture industry must face transformation and upgrading in the future, and this transformation and upgrading will definitely shift to the growth of new factors, that is, through Design, research and development, software, brand and other aspects have been realized. Now, the competition in the mahogany furniture industry is relatively simple and the homogenization is serious. The key to breaking through is to grasp the trend, adjust the strategy, and cope with the change." There are indications that the transformation and upgrading of mahogany furniture enterprises is imminent. Mahogany furniture market has great potential Lao Liao is a loyal mahogany furniture fan. "I was fascinated with mahogany furniture very early, and it was steady and eye-catching. It was also convenient to use. Now, some mahogany furniture prices have fallen (falling down), just come over Take a look." He struggled with foreign companies in the early years and began to rush in the mahogany furniture market after retirement. “Buy what you like, you basically use it yourself, and sometimes you will be bartering between your friends.†In the mahogany furniture market, young people can also be seen. Xiao Xu, who belongs to the 80s, wandered with his fiancée in the store, preparing to pick up a few pieces of mahogany antique furniture to decorate the new house. In his eyes, the solid mahogany is embellished with delicate carvings, lively and vivid, and full of fun. However, for some styles of eye-catching but expensive expensive mahogany furniture, Xiao Xu is still somewhat discouraged. "After all, it is not for collection, so I care more about the price." There are not a few young people like Xiao Xu who like mahogany furniture. “These young people are not only accepting the decoration style of European style (decoration renderings), but also have a special liking for the Chinese culture contained in mahogany furniture, and the enthusiasm for consumption is rising.†“However, because of the high price of mahogany furniture, it is really the main consumer, or the bosses who have strong economic and financial resources. They tend to prefer high-end mahogany furniture such as huanghuali and lobular rosewood, and some prefer the custom-made mahogany. Furniture is unique." The consumer groups of mahogany furniture continue to expand, and the enterprises that produce and operate mahogany furniture are also growing rapidly. China's mahogany furniture industry is booming and prosperous. As a veteran mahogany player, Zhang Zhulin's “Shenfa†mahogany furniture brand is well-known in the industry. In 1980, because the original factory was to be demolished, he moved the factory from Hong Kong to Shenzhen, and has been developing in the Guanlan area for more than 30 years. At the beginning, less than 100 square meters of factory buildings, more than a dozen employees, simple equipment, can not talk about any conditions. However, due to the early start, the blue ocean competition era let Zhang Zhulin drink the head soup of the mahogany furniture industry, and the profits will continue to rise. Jiang Yiquan is the chairman of Shenzhen Wanshengyu Hongmu Furniture Co., Ltd., and moved from Humen to Shenzhen Guanlan in 1998. In 1996, he chose to start his own business in Humen, mainly processing the raw materials of mahogany into semi-finished products, and then selling them to some large mahogany manufacturers. During the period of SARS, he began to reposition his own business and went to Myanmar, Laos, Vietnam and other Southeast Asian countries to buy raw materials, establish raw material bases and processing plants, and extended his industrial chain layout. In the financial crisis, Jiang Weiquan took a step further and began to build his own mahogany furniture brand and sell finished mahogany furniture. Now, he has 5 exhibition halls in the prime location of Shenzhen, 18 directly operated stores in the country, and 8,000 square meters of exhibition space in Guanlan. The factory area of ​​Guanlan also covers more than 10,000 square meters in Laos, Vietnam, Cambodia also has more than a dozen redwood raw material factories. Charcoal Pencil Sharpener Grinder,Pencil Sharpener Grinder,Professional Sharpener For Pencil,Double Hole Pencil Sharpener Zhoushan Shenglan Trade Co., Ltd.  , https://www.seamiart.com