Pick luck so many basketball resources and listing success of a lucky background is: many Chinese sports brands at the same time began to turn to the public leisure market, in order to obtain greater market space. In 2007, Pick became the official partner of NBA China market. NBA China CEO Chen Yongzheng said to the media at that time, compared with Li Ning, Olympic basketball in the basketball market are more willing to continue to invest. Li Ning later chose badminton as the core market, while Anta chose tennis as the core. For many competitors, betting basketball is not a good bet. Zhang Tao, vice president of Anta on the "First Financial Weekly," said basketball shoes on the technical requirements are very high, the current domestic brands in this area is difficult to go beyond Nike and Adidas. Li Wei, chief market official Shiwei think, adding R & D costs and promotional expenses, basketball shoes, profit margins are not the best. Champion said that Peak's customer base in southern China mostly young basketball enthusiasts, while Pick the best footwear varieties, but also priced at 200-350 yuan basketball shoes. According to Xu Zhihua data provided from the sponsorship of the Greek basketball team in 2004 began, Peak used in access to international basketball resources and star endorsement of the input has been close to 30 million US dollars. "We do not have any escape route, basketball is our greatest advantage, can not give up." Xu Zhihua said. Peak hope NBA players signed can give the company higher profit margins. Cui (Beijing) Creative Design Center Manager Cui Yaguang and his team's mission is to design a series of shoes for the signing of basketball shoes. At present, the "God of War" series endorsed by Liu Yudong has reached fourteen generations, and the Battier series has also been launched for three generations. May the latest Kidd generation basketball shoes, the highest price of 639 yuan, which has touched Nike and Adidas price bottom line. In addition, Artest generation, Mutombo generation and other NBA celebrity endorsements products will be introduced. Shay peak believes that Pick re-enter the consumer's vision, largely rely on its deep cooperation with the NBA and focus on basketball, a significant increase in brand awareness and product sales. In the past three years, Pick's sales once again return to a high growth track, always maintain more than 80% growth, an increase over the same period of Li Ning and Anta. According to the statistics provided by the world crown, the number of Peak stores in southern China increased from less than 40 in 2004 to more than 400 today. But Pick in terms of size and competitors still have a big gap. According to Xu Zhihua data provided, Pick in 2008 sales of more than 10 billion, while Li Ning last year's revenue of 6.69 billion, Anta last year's revenue of 4.63 billion. At the third round of financing conference on April 22, Xu Zhihua said that in order to maintain sustained growth, new financing will not only expand the sales network, but also increase the types of products and gradually involve running, women and soccer other Sports market. Peak since last year began large-scale access to first-tier cities, there are currently 20 stores in Beijing. Enter first-tier cities and expand into multiple sports - a completely new challenge for Pick before sticking to basketball and second- and third-tier cities. "Compared with the Li Ning Anta store around, the business is not very good." Opened in early Beijing's Chuangjiazhuang Peikang Peak stores a salesperson on the "First Financial Weekly," said. Medium Eyelashes,Faux Mink Eyelashes,Vegan Fake Eyelashes,Natural Faux Mink Eyelashes Zhengzhou Cuka Electronic Commerce Co., Ltd. , https://www.cukalashes.com