The data shows that Alipay and Tenpay, represented by WeChat Pay, have a market share of 93.21% in the mobile payment market in the first quarter of this year, occupying an absolute leading position. Watching the game will be kicked out, UnionPay began to worry. Perhaps when it was time to take the shot, UnionPay found a group of small partners and also played "safety cards, international standard cards." On May 27th, China UnionPay and more than 40 commercial banks jointly announced in Beijing that they will officially launch the UnionPay cloud flash payment QR code product, and the cardholders can realize the UnionPay cloud flash payment code payment through the bank APP. In addition, the Internet consumption scene represented by Jingdong, Meituan and Volkswagen comments has also been pulled into the “friend circle†by UnionPay, and hundreds of millions of active users can scan the UnionPay QR code through their App. Subsequently, on the “62th Festival†of UnionPay, the promotion of online and offline activities was not satisfactory. The online has become a "wool party" carnival, some of the clerk does not know how to scan the UnionPay QR code payment, the cashier at a large supermarket in Shanghai also encountered a system jam, resulting in customers can not pay. UnionPay has been struggling to explore the mobile payment field. It has launched NFC to enter the mobile payment market, and launched ApplePay, Sam-sungPay and HuaweiPay in conjunction with Apple, Samsung and Huawei. However, the results are not satisfactory. UnionPay hopes to reverse its The unfavorable situation in the mobile payment battlefield. To get involved in the two-dimensional code payment market that has been occupied by Alipay and WeChat in more than 90%, UnionPay needs more than "courage". The analysis believes that although the UnionPay QR code has opened the two-dimensional code payment channels of commercial banks, the payment habits of users using WeChat and Alipay have been developed, and a certain customer stickiness has been formed, and the probability of turning to UnionPay QR code has been formed. How high can it be? Many industry people are not optimistic about this. How big is the chance of winning UnionPay, depending on its subsequent promotion, sustainability and changes in user habits, etc., all of which need to be considered. Regarding the pre-judgment of the future market share, the intention of the UnionPay cloud flash payment scan payment in terms of promotion concessions and the continuous strength, how to break through the existing market structure and take the initiative, etc., China Economic Net reporter interviewed UnionPay, as of press release, did not receive Reply. UnionPay took counter-attacks with friends In the field of mobile payment, banks and UnionPay have almost completely fallen behind Alipay and WeChat payment. The “Monthly Monitoring Report of China's Third-Party Mobile Payment Markets in the First Quarter of 2017†released by Analysys shows that in the first quarter of 2017, the domestic third-party mobile payment market transaction volume reached 18.8 trillion yuan, an increase of 46.78%. Among them, Alipay and Tenpay (including WeChat payment and QQ wallet) market share in the first quarter were 53.7% and 39.51%, respectively, which together accounted for 93.21% of the market share, maintaining an absolute "duopoly" advantage. It is reported that the two-dimensional code payment was first developed by UnionPay in China. The head of China UnionPay said earlier that UnionPay’s National Engineering Laboratory for E-Commerce and Electronic Payment is the only national engineering laboratory in the domestic financial industry. It has been actively researching and exploring all aspects of domestic and foreign industries, including QR code payment. A variety of innovative payment models. UnionPay wants to take back the lost, face the big cake in the mobile payment market, adjust the strategy several times, pay for the two-dimensional code payment by NFC, and turn to the Bank App from the "UnionPay Wallet" to try to regain a game. China UnionPay joined hands with commercial banks to expand the QR code payment market, which is considered by the industry to be a counterattack against UnionPay and Tenpay, the two major third-party payment giants. According to the relevant person of UnionPay, compared with other two-dimensional code payment methods on the market, UnionPay cloud flash payment QR code products have three main features: First, the security is higher, using payment tokenization (Token) technology, the security level is higher. High, to protect the safety of consumer funds; second, more complete services, well-equipped risk compensation mechanism to ensure the use of worry-free; third, domestic and foreign GM, UnionPay International is actively promoting Hong Kong, Singapore, Thailand, Indonesia, South Korea, Australia, etc. Domestic cardholders often travel in the area of ​​the QR code business, plans to take the lead in Hong Kong, Singapore to support cloud flash payment QR code business acceptance. Fan Yifei, deputy governor of the People's Bank of China, pointed out in the speech of the two-dimensional code ceremony of the UnionPay line. In terms of security, after the industry has fully demonstrated the two-dimensional code payment technology and security specifications, it has established complete business rules and technologies. Standard, risk control and other full chain business systems. The mobile payment strategy is not smooth In recent years, mobile payments have continued to grow. According to central bank data, in 2016, the national mobile payment business reached 25.7 billion, with an amount of 157 trillion yuan, an increase of 85% and 45% respectively. In fact, for the huge mobile payment market, China UnionPay has been around for a long time. In December 2015, China UnionPay launched a cloud flash payment based on NFC-based HCE and Token technology. Unfortunately, UnionPay's NFC payment did not set off too much water, and it was not a good name. Seeing that most of the country has fallen into the hands of others, UnionPay has had to re-examine the original strategy. Due to the large number of users of Alipay and WeChat, the popularity rate is high, and NFC has high hardware requirements and few payment scenarios. The usage rate of QR code payment has been significantly ahead of NFC mobile phone payment. In fact, the UnionPay regretted that as a "relative" to pay for the two-dimensional code, he did not seize the opportunity. "Economic Observer" reported that the two-dimensional code payment was first developed by UnionPay in China. This payment method, which was born in UnionPay Labs, was not first used in UnionPay. In July 2013, CITIC Bank launched the first phase of the QR code payment business, and in the same year launched the “different paymentâ€, which failed to attract market attention. However, this innovative exploration came to an abrupt end in March 2014. At that time, the central bank used the two-dimensional code to pay for security doubts, and it was necessary to wait for the security verification. The joint Ministry of Industry and Information Technology suspended the offline QR code payment service. Bank and UnionPay's QR code payment has temporarily died in the market. In September 2014, Alipay and WeChat Paying once again distributed QR code payment. Now almost every smart phone can use the two-dimensional code payment of Alipay and WeChat payment. Subsequently, the mobile phone clients of many banks have a scan code payment function, but there are very few users who use this function. In July 2016, ICBC officially launched QR code payment products, becoming the first commercial bank in China with QR code payment products. At present, many banks such as ICBC, Bank of Communications, and China Merchants Bank have launched two-dimensional code payment products, but the market share is not high. UnionPay winning geometry? China is the most developed country in the world. The QR code has been in existence for a long time, but it is associated with offline payment, and the square dance aunt has also developed the habit of sweeping the checkout, but it took three years. . Alipay and WeChat have gained a large share of the market in the mobile payment market, and users are very sticky. Although the UnionPay cloud flash payment QR code product does have a strong advantage, but it cannot be ignored that user habits have already formed. After the press conference of UnionPay on May 27, the UnionPay 62 event encountered a system jam on the first day of counterattack. The cashier of a large supermarket in Shanghai was filled with customers who paid the bills, but the cashier swept over and over again. unable to pay. In the online experience, even the clerk does not know how to scan the UnionPay QR code payment. It seems that the offline staff training and the hardware still have a hindrance. However, Xue Hongyan, a senior researcher at Suning Financial Research Institute, believes that the main obstacles to the competition of payment instruments are two, customer base and access scenarios. UnionPay launched the cloud flash payment QR code product, turning the customers of major bank apps into their own customers, and solving the problem of customer base; UnionPay's huge offline POS layout also solved the problem of the number of access scenarios. From the perspective of foundation and strength, the UnionPay QR code is comparable to the third-party payment giant. UnionPay is about to open the QR code push mode. In the early stage, the merchants were accepted and the user was scanned. The payment code with UnionPay will also be spread all over the street. However, some media analysts said that UnionPay is unlikely to have a large amount of “financial deposits†to supplement the market, and it will not be able to realize its own value in the ecological circle. It is difficult for cloud flash payment to break through the market structure dominated by existing third-party payment companies and grasp the market initiative. The China Economic Net also interviewed China UnionPay on this matter, but the UnionPay did not respond. In any case, "curve overtaking" is not easy, and silver Lenovo has to seize the mobile payment market, and must work hard and time. Toilet Paper,Jumbo Toilet Rolls Wholesale,Four Ply Toilet Paper,Compact Toilet Paper DONGGUAN YEE HUP TRADING CO,.LTD , https://www.yeehupacks.com
At the moment, the “sweeping†payment habit is becoming mainstream. When people take out their mobile phones and use Alipay or WeChat to scan the code, perhaps few people know that the QR code payment was first developed by UnionPay in China. However, as a "relative" of two-dimensional code payment, UnionPay did not grasp the opportunity to live, and was not first widely used in itself.