As we step into 2015, it's clear that the year won't be an easy one. In the cold of winter, people are more eager than ever to glimpse the future. "Innovation" has become a buzzword, often used to predict what lies ahead. Some argue, "The economic climate is still worsening. For businesses, survival is the top priority right now. Innovation is risky. How can companies talk about innovation when they're just trying to stay afloat? It's better to stick to traditional methods, which have proven their reliability over time. If innovation becomes a luxury or just a fancy term without real value, that's not what anyone wants to see." We believe that innovation is more than just a trend—it's a driving force in the label printing industry. The landscape is full of dynamic elements, and the path of progress is wide open. Whether through process, service, or thinking, innovation continues to shape the future. Process Innovation to Improve Efficiency Reducing inventory, shortening delivery times, and cutting costs have become common demands for label printing suppliers. Features like servo control, automatic overprinting, and pre-overprinting are now key factors in equipment purchasing decisions. Modular design units are also becoming essential tools for innovation in this sector. Market demand fuels innovation, and suppliers continuously introduce new technologies under the banner of progress. The STF-370C Sun Mechanical flexo printing machine, with its full direct drive servo architecture, represents the latest in innovation. Paired with an 8-color flexographic unit, it supports UV and thermal drying, as well as positive and negative offset paper paths. It includes features like an adhesive paper storage unit, two die-cutting units, a roll-discharge system, and a retractable multi-functional platform. All unwinding and winding systems are designed with a 1-meter diameter, reducing material waste during feeding. Duoweilong’s MF330S2 is a multifunctional flexographic press designed for medium to short single-label and box printing. It uses a dual servo control system combined with a pre-registering device, allowing for an ultra-short printing paper path. Its modular design enables flexible integration of UV flexo, gravure, and cold foiling devices. This ensures minimal loss and maximum efficiency, meeting diverse market needs. Omit’s XflexX4 flexo press stands out with its ultra-short paper path, automatic pre-registration, and intelligent overprint control via the Vision-1 system. Each printing unit is driven by two servo motors. It inherits the advantages of the XFlexX6 model and offers a unique "EasyChange" system that sets it apart in the market. Innovation Case 1: Process Innovation and Benefits A label printing company in Guangdong, primarily serving casinos in Las Vegas and Macau, introduced cat's eye technology on aluminum film materials. Combined with clever design and secondary printing, the labels achieved a 3D visual effect while remaining flat. By replacing traditional letterpress with flexographic printing, the company significantly improved the visual impact of its products. This process innovation not only enhanced consumer interest but also boosted product quality, proving that innovation can bring tangible benefits to businesses. Service Innovation Over the years, the label printing market has evolved, with brand manufacturers demanding shorter lead times and more personalized orders. Digital printing has emerged as a strong competitor to traditional methods due to its fast response time. As a result, label printing companies are increasingly turning to digital solutions. Additionally, in sectors like food and pharmaceuticals, the need for anti-counterfeiting and tracking has grown urgent. Service innovation is crucial for meeting these evolving customer demands. Founder Electronics’ K300S high-speed variable data printing system offers flexibility, speed, and efficiency, meeting the growing demand for personalization and anti-counterfeiting in the label and packaging market. Epson’s SurePress L-6034VW and L-4033AW digital label printers use Micro Piezo print heads and eco-friendly inks, delivering vibrant colors, clarity, and environmental sustainability. However, traditional digital printing still faces challenges such as slow speed and limited versatility. To address this, Mai Andi introduced a new digital flexo machine at the end of 2015, combining the strengths of flexography with digital printing. This innovative solution allows seamless integration between traditional and digital units, offering higher efficiency and customization options. Innovation Case 2: Service Innovation Guangzhou Meilu’s success wasn’t accidental. Since 2009, the company has embraced digital printing, offering not just printing services but comprehensive label solutions. By incorporating two-dimensional codes and invisible codes, they enhanced anti-counterfeiting measures for a shampoo label. They also built a cloud tag platform for brands, demonstrating how innovation can unlock new opportunities and create value. Thinking Innovation Finds a Way Out Beijing Ou Lu Xinda capitalized on the rising demand for logistics labels by developing a machine that integrates printing, die-cutting, folding, and connecting. Dongguan Yuantie focused on multi-layer label machines for high-end logistics packaging, recognizing the growing complexity and potential for advertising on labels. Through close collaboration with customers, they customized equipment to enhance competitiveness. Zhejiang Yugang, a leader in offset printing, launched a 6-color 450mm wide-format anhydrous intermittent web press, expanding its applications into the packaging market. Meanwhile, Zhongshan Jinlibao took a different approach with RFID tags, transforming them into printable materials. This innovative thinking reduced the complexity for label printing companies and strengthened customer relationships. Innovation Case 3: Thinking Innovation Finds Ways During “Double Eleven,†an express delivery company in Shanghai recognized an opportunity by switching from four-way labels to multi-layer self-adhesive e-commerce logistics labels. This move significantly improved efficiency and reduced costs, leading to high customer satisfaction. Though the technical requirements were low, the innovation in thinking allowed the company to gain a competitive edge in a rapidly growing market. While 2015 brought challenges—rising labor costs, shrinking profit margins, and intense competition—the label printing industry still holds promise. With emerging trends like logistics labels, smart labels, and e-commerce platforms, there are plenty of opportunities for innovation. Companies that remain committed to creativity and adaptability will continue to thrive. True innovation isn’t always complicated—it may start with small changes in tradition. It takes effort, but it’s not impossible. Keep moving forward, and you’ll find happiness around you. (Editor: Peng Qian) The above content is reproduced in the "Tagged Technology" official WeChat (biaoqianjishu), authorized by the company to publish, copyright, piracy will be investigated!
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