Cultural Relics Society Cao Jinglou: The development trend of the mahogany industry is very good

Vice President of the Collection and Appraisal Committee of the Chinese Cultural Relics Society, expert of the Expert Committee of the Chinese Cultural Relics Society, and former Director of the Wenbao Science and Technology Department of the Palace Museum

Cao Jinglou

On the occasion of the "2012 Zhongshan Shaxi (Longdu) Redwood Furniture Famous Enterprise Awarding Ceremony and New Appreciation Conference", the Vice President of the Collection Committee of the Chinese Cultural Relics Society, the Expert Committee of the Chinese Cultural Relics Society, and the former Wenhua Science and Technology Department of the Palace Museum Director Cao Jinglou was the invited guest and came to the event. In response to the event and the development of the mahogany industry , this reporter interviewed Cao Jinglou.

Reporter: Teacher Cao, hello! Thank you for accepting our interview. You have visited the Shaxi Redwood Industry many times. What changes do you think the Shaxi Redwood Industry has changed from last year?

Cao Jinglou: I visited Shaxi several times last year. Compared to last year, I saw that the entire redwood industry in Shaxi is gradually growing and growing, and the market has changed a lot compared to last year. After many exhibitions and reviews last year, many companies have made great improvements in product quality, styling, art and traditional culture through their own efforts and continuous improvement.

Reporter: How do you view the event organized by the Shaxi government and association?

Cao Jinglou: This kind of activity is mainly to promote a group of powerful mahogany furniture enterprises, enhance and strengthen the brand awareness and brand building of the company, and promote the sustainable and healthy development of Shaxi Redwood Industry. In addition, I believe that the Shaxi Government and Shaxi Hongmu Furniture Industry Association have adopted the motivation of “focusing on the quality and brand of products, grasping the leading and grasping famous brands”, which is very good, so that they can not only win the trust of consumers, but also allow sand. The development of the brook redwood industry will be able to stand up in the market, thus creating a truly famous brand and brand culture.

Reporter: At present, many companies have proposed to carry out brand building. How do you think enterprises can truly achieve brand building?

Cao Jinglou: In recent years, the mahogany market has developed rapidly, and the number of mahogany furniture companies has also grown by leaps and bounds. If any enterprise wants to stand out from the crowd, it must develop a development strategy that meets its own needs and plan a long-term development blueprint. Brand building, including many aspects, such as product quality, product culture, corporate culture, corporate image, etc., can only be recognized by consumers and the market is affirmed. In addition, it is also important for companies to adjust their strategies to the market in a timely manner.

Reporter: What do you think will be the development of the mahogany furniture industry in 2012?

Cao Jinglou: During this period of time, I participated in several exhibitions. Whether it is from Zhongshan or other parts of Guangdong, the scale and popularity of the exhibition show that the development of the mahogany industry is very good. I also think that the mahogany industry The spring is really coming. In August this year, the new national standard of mahogany will be introduced, which will better regulate the mahogany market and promote the development of the industry to a higher level. We must believe that the future of the mahogany industry will be even better through the support of national policies.

Reporter: Thank you for accepting our interview.

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