With the improvement of people's living standards, environmentally friendly and solid wood furniture has been favored by consumers. However, in a survey conducted by the Consumer Protection Committee of Zhejiang Province in November, it was found that 13 of the 12 brands of solid wood furniture products under investigation were all in the form of fake and shoddy, and solid wood furniture was sold as “solid woodâ€. With wood-based panels, and many of them are well-known furniture brands and stores, the commitment of merchants is more like "fishing in the water."
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How do so many "Li Gui" pretend to be in? The integrity and confusion of the solid wood furniture market is thought-provoking.
"All solid wood" furniture product qualification rate is 0%
In the summer of 2010, Mao Shunxiang, a citizen of Jiangshan City, Zhejiang Province, spent 14.5 million yuan in the urban area and made a set of solid wood furniture. Less than a week after the furniture was bought home, one day it rained heavily, and the rain falling in the windows drenched the new furniture. When Mao Shunxiang went home, he found that the surface of the furniture was peeling off. The inside was not solid wood, but artificial wood shavings.
In recent years, consumer protection committees throughout Zhejiang have been subject to similar complaints. "The total number of consumer complaints we have received in recent years is declining, but complaints about furniture are rising, which is very abnormal!" said Ye Yuanchun, deputy secretary general of the Zhejiang Consumer Rights Protection Committee. According to statistics, a total of 228 furniture consumption complaints were accepted in Zhejiang Province in 2010, an increase of 7.5% over the previous year.
In mid-November 2010, Zhejiang Consumer Rights Protection Committee and Zhejiang Institute of Furniture and Hardware jointly conducted a survey of 13 pieces of solid wood furniture samples from 12 brands in 7 furniture markets in Hangzhou. The results were shocking: investigated The 13 products are all in the form of fake and shoddy, called "all solid wood", but actually use a lot of or all of the artificial board. The manufacturers are located in Zhejiang Province, and also in Chengdu, Shandong and other places.
“100% solid wood! You can rest assured that it is not 100% return of solid wood!†This is the furniture manufacturer’s talk to consumers at the booth of Zhejiang Giant Sang Furniture Co., Ltd. in the Red Star Meikailong Furniture Market in Zhejiang Province. words. However, when consumers bought a three-door wardrobe, they found that the main material was a rubber-wood veneer-based panel, and the back panel was a blockboard.
Investigators found that furniture dealers generally have a confusing label content. Some furniture main materials marked by the dealer only include the main frame and the main panel. According to this statement, more than 70% of the materials of a piece of furniture immediately become auxiliary materials. The "General Technical Conditions for Wood Furniture" stipulates that the main material of furniture should include more than 90% of the materials. In addition, some merchants only label the main material on the label, the auxiliary materials are not mentioned, all the salesman has the final say.
In this investigation, Zhejiang Consumer Protection Committee found that there are many well-known Chinese brands such as the Federal and Giant Sang, and leading enterprises in the furniture industry among the 12 problem brands. Mr. Cheng, Mr. Cheng, Binjiang District, Hangzhou, said: “Don’t think that there is no problem with big brands, and sometimes it is easier for people to be fooled.â€
The merchant promises to become "water fishing month"
Solid wood furniture needs "integrity torture"
"First compensation" "30 days no reason to return" "unsatisfactory return" ... These are the slogans of Hangzhou Red Star Meikailong Furniture Market, New Age Home Life Plaza and other furniture stores. However, when consumers buy fake and shoddy solid wood furniture to find most businesses, these promises are just as impossible as “fishing in the waterâ€.
The giant mulberry furniture manufacturer who promised “100% returnâ€, after the consumer bought the “solid wood wardrobe†filled with blockboard, when calling to request a return, he got the saying that “the return is not realisticâ€. Mingfengge furniture dealers require consumers to "find the mall coordination." The dealers of Levi's furniture even asked consumers: "Can you buy a solid wood dining table for two thousand dollars?" They let consumers find the store to return.
When consumers find local well-known stores such as Hangzhou Oriental Furniture Market and Hangzhou Huadong Furniture Market, most of the responses cannot be solved. Ouyada Furniture Hangzhou Qiutao Store also said that the promotion of “unsatisfactory return†needs to meet many conditions. According to the after-sales survey of these furniture manufacturers by Zhejiang Consumer Protection Committee, only 3 of the 13 products have finally agreed to return after repeated negotiations. "These merchants who are familiar with the public can't fulfill their promises. It can be seen that the integrity of the furniture industry has a long way to go." Ye Yuanchun said.
As early as 2001, the state promulgated mandatory standards for furniture, which stipulated that the furniture to be sold must have instructions for use. The name of the furniture must reflect its true attributes. The materials used in the furniture, the toxic substances or radioactive substances actually contained in the paint, etc. Give instructions. However, in the market survey of 128 dealers by the Zhejiang Consumer Protection Committee, 99% of the furniture manufacturers did not provide product manuals. Some salesmen simply don't know what the product instruction manual is. Some manufacturers take out the posters, and some call the product manuals to be stolen by other businesses.
Many merchants did not have invoices to make the investigators surprised. When the investigators purchased Levi's brand furniture at a store in Hongxing Meikailong in Hangzhou, the market and the manufacturers all said that Levis could not provide the invoice at the first time because it had not yet obtained the business license. The market promised to reopen 15 days later, but until There is no result now. In addition, when consumers ask for invoices at some malls, they are told to provide personal information such as personal identification cards, accounts, mobile phone numbers, and work units.
How is "Li Gui" flooding the market?
A small solid wood furniture market, so many "fake goods", what is the reason? Ye Yuanchun believes that it is mainly caused by the excessive emphasis on the expansion of operators in the furniture market. Businesses are neglecting the improvement of product quality, and management in sales and after-sales service has also been negligent.
Insiders pointed out that the fierce competition brought by the fast-developing furniture industry has also made some businesses use alternative means to reduce costs. In Zhejiang Province, there are currently more than 2,500 furniture manufacturers. Wood furniture is the dominant type of furniture, and metal furniture, bamboo and rattan furniture, and plastic furniture only occupy a relatively small proportion. Consumers lack the professional identification ability for solid wood furniture, and therefore become the main area where rights and interests are infringed.
Zhejiang Consumer Protection Committee pointed out that with the warming of real estate, furniture stores expanded rapidly, and all the large and medium-sized cities in the province have a surplus. There are only about 10 stores with a certain scale in the urban area of ​​Hangzhou, and the total sales area in the main city is 1 million square meters. In the face of the expansion of chain stores, manufacturers and dealers sometimes have conflicts: if the dealers do not enter the new store, they have to be withdrawn from the previous stores, the total sales can not keep up with other competitors; if they are stationed, sales Although the total amount has risen, the sales per square meter has been declining and the cost has risen sharply.
The Zhejiang Consumer Rights Protection Committee has clearly stated that the suspected illegal activities discovered by the investigation will be handed over to the relevant departments for investigation and investigation; for the dishonest behaviors of relevant manufacturers and market operations, the provincial consumer protection committee will convene relevant enterprises and relevant departments. Industry associations conduct seminars to urge enterprises to make relevant commitments and improvement measures.
The reporter learned that after the implementation of the standard "General technical conditions for wooden furniture" in May 2009, solid wood furniture has been strictly divided into three categories: solid wood furniture, solid wood furniture and solid wood veneer furniture, and has been accurately defined. When consumers are shopping, in addition to carefully observing the product, the key is to check and ask for the product description provided by the merchant.