On philosophy and packaging design

Philosophy is the doctrine of the world outlook and it is a summary and summary of the natural knowledge and social knowledge. The fundamental problem of philosophy is the relationship between thinking and existence, spirit and matter. In the entire scientific system, philosophy is the foundation of each subsystem, and it is no exception in packaging design.
The requirement for packaging designers here is that the application of philosophical principles in packaging design does not inspire their own creative inspiration. In the design of the pursuit of self-performance, the pursuit of personalized packaging design reflects the idea of ​​self.
However, there are some workers who are engaged in packaging design today. They disregard the guiding significance of philosophy in packaging design, and ignore the philosophical principles in the response to packaging. They work behind closed doors to make cars at home. As a result, the results are more than worthwhile. For example, deceptive packaging (ie, overpacking) destroys the dialectical relationship between form and content. In philosophy, we say that forms must obey content and serve content well. The fraudulent packaging uses gorgeous looks and extra-large volumes. It carries ultra-small-sized goods, and sometimes even uses inferior goods to make things better. It violates the principles of dialectical relations between the forms and contents of philosophy, and at the same time, it also creates obstacles for the future of the company (manufacturers), which will damage the reputation of the factory's agricultural technology.
This is a problem that should be addressed by all personnel involved in packaging design. Conservative packaging (ie, lack of packaging) also undermines the dialectical relationship between effectiveness and function. For traditional packaging forms, we should be critical to inheritance. The traditional laws we are referring to are the old rules and old routines. In today's packaging design, we must reflect the tradition and the tradition of expression. However, when the traditional design effect cannot serve, that is to say, the effect and function can not be integrated, the philosophical thought should play his guiding role. The same applies to mandatory packaging (that is, cutting foot-fitting footwear) and dislocation packaging (that is, Zhang Guan-li packaging). Designing these wrong packaging also undermines the dialectical relationship between protection and economic benefits. The protective function of the packaging is the most important function in the packaging design. If the packaging design loses its protective function, we say that the packaging product has no meaning.
People with a little philosophical common sense know that the transformation from quantitative change to qualitative change, the unity and struggle of opposites, and the negation of negation are the three laws of natural dialectics. In addition, some scholars believe that the metabolism is also a law of natural dialectics. These laws are reflected in the packaging design, that is, the quantitative change of packaging function to qualitative change, that is, from a single protection function to a variety of protection functions, and then to the social recognition function, so that the original packaging into a modern packaging, resulting in qualitative changes . The struggle and unification of packaging functional requirements and packaging design implementation are the main contradictions of packaging design. The constraints of various subjective and objective conditions of packaging design are the manifestations of this contradiction. The renewal and development of packaging products, packaging technology, packaging materials, packaging processes, packaging structures, packaging and packaging, and packaging containers are the expression of negative negation or metabolism.
Historical materialism tells us that existence determines the consciousness; society has social consciousness. The source of packaging design lies in the various needs of the commodity world and the vast majority of customers. It plays a decisive role in guiding the design philosophy of packaging designers. What kind of goods and customers will produce what kind of packaging design. However, once a packaging design is put into production and then transformed into a social material existence, it will in turn affect and change the outlook of social life and the customer's values, aesthetics, and world outlook, and will have a tremendous driving force.
Packaging design is the creation of ideas and products. Philosophy can provide a scientific methodology for creative thinking, allowing designers to develop vision and thinking without stopping, thus opening up a new world of packaging design. The scientific methodologies such as cybernetics, pansystems methodology, dissipative structure theory, and synergetic theory are philosophical applications (ie, applied philosophies), and they also create many amazing and surprising works. Some award-winning packaging design outstanding works in all regions of the world, Asia, and China reflect the designer's philosophical thinking and thinking methods to varying degrees, indicating that they have a certain degree of depth in philosophy cultivation. Therefore, packaging designers should understand a bit of philosophy so that their own work can rise to the height of philosophy.

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