Tourist souvenir packaging visual communication design

Abstract: This article explores the design of tourist souvenir packaging from the perspective of visual communication design. The colors, logos, and patterns of tourist souvenirs have specific meanings. Tourism will become a new economic growth point in the world today. Therefore, the use of effective means of visual communication to enhance the quality of souvenir packaging design has become a top priority.

Keywords: souvenirs, packaging, visual communication, design, tourism souvenirs, packaging, and visual communication design, visual communication design is the planning and implementation of visual communication, it is a subject of visual research and application, but also a component of modern art design. section. The packaging of tourist souvenirs is a visual symbol of the organization. People obtain the corresponding information through visual symbols. Throughout the process of visual communication, visual production, transfer, and acquisition are all based on visual symbols. All information is conveyed through symbols as vectors. From the perspective of disseminating information and receiving information, visual communication is one of the main ways for humans to disseminate information. Therefore, the visual communication of tourist souvenirs is designed to give people different cultural information, thus achieving the purpose of disseminating information.
Visual communication design uses visual symbols to convey information. Tourists are looking for nothing more than a difference, including culture, lifestyle, and geographical differences. This difference itself contains a kind of cultural information that is the integration of national culture and regional culture. Tourists use this cultural information to understand the local cultural landscape to a large extent. For a Chinese who does not understand English, the use of English in the design can not achieve any information dissemination. Similarly, people of different cultural backgrounds also have differences in understanding of the same design image. Therefore, as a means of sending information, visual communication design must select visual symbols and media based on relevant background knowledge and communication content. This is the basic principle of communication design.
The main function of visual communication design for travel souvenir packaging is to transmit information. It communicates with visual symbols, which is different from the abstract concept conveyed by language. The design process of visual communication is the process by which designers transform ideas and concepts into visual symbols and forms. For example, the patterns, text forms, and colors of Japanese souvenirs used in souvenir packaging are strongly inspired by the “japanese style”, and seemingly random and meticulously arranged points, lines, and faces reveal the emptiness and charm of traditional Japanese culture. However, these packagings are not just nationalized. Their pattern distribution, text layout, and color matching are also deeply contemporary. Those points, lines, and faces reflect the boldness and boldness of the Western style.
In general, the visual communication design of souvenir packaging is based on visual communication capabilities. Visual communication capabilities generally include the ability to model and communicate images. From the structural form, it mainly includes fonts, logos, illustrations, images, layouts and so on.

Second, the souvenir packaging visual communication design elements 1. Text in the souvenir packaging visual communication design, text design based on the basic font, using a variety of visual expression techniques to innovative forms, in order to reflect the different cultural and economic characteristics. Font design is an important part of the visual communication design of souvenirs and souvenirs. Through the use of various types of fonts, and the use of various fonts for various decorative and decorative treatments, it can effectively convey deep cultural meaning and connotation. Design fonts must study the combination of artistic effects and science and technology to meet people's laws of visual law.
What is specifically proposed is the design of Chinese characters. The composition of Chinese characters determines that it is a design element with great vitality and appeal. It has design effects that are irreplaceable by other design elements and design methods, and has strong persuasion and appeal. The modern Chinese character art design draws the essence from other countries in the world and melts into a strong national character, resulting in a unique expression and a strong visual appeal. As a highly symbolic visual element, Chinese characters are increasingly becoming an effective means of communication. The pace of the times has become more and more compact, and we have become more and more attached to traditional culture.

2. Identification (graphics)
Tourist souvenir packaging logo (graphical language) generally adopts concise graphics, which is a figure that has been fully studied in terms of visualization. Because the graphic language is a language that needs specification as well as the literal language, it is necessary to define the correspondence between the form of the graphic composition and the indication content.
In the marks with historical contents such as trademarks and badges, the graphic language adopted in the packaging of tourist souvenirs should be symbolic, rather than over-emphasizing the visual characteristics of the graphic. In the visual communication design of souvenir packaging, the graphic language used should be It is mainly visualized so that it can convey information intuitively.
It should be pointed out that in the visual communication design of modern souvenirs and packaging, more and more methods have been adopted for the combination of fonts, some of which are graphical and some are simple textual arrangements. This design method can be viewed as The combination of text and logo two visual symbols.

3. Images In tourist souvenir packaging design, images always occupy an important position. In visual order, generally speaking, it is second only to the title. But there are also some excellent images that can first attract people's attention, and the vast majority of people who read the images will naturally read the image descriptions. The characteristics of the image's message transmission are intuitive and visual. At the same time, it is multi-faceted and non-conceptual. The photographic image can reproduce the object specifically, while the modern computer image design can make the image show a strong visual effect. The development of photographic art and electronic computers has added vitality to image design and demonstrated its infinite possibilities. People can adopt various forms of realism, symbols, cartoons, charts, etc., and create performance through all available technologies.

4. Color color plays an important role in the visual communication and design of souvenir packaging. In designing, we tend to associate color with cultural background. For example, green is the most popular color in Islamic countries, because green symbolizes life; but in some Western countries, green is unwelcome because it contains ambiguous meaning.

Conclusion With the end of the era of big industry and the arrival of the era of knowledge economy, tourism will become a new economic growth point in today's world. Tourism has evolved with the progress of human society, and it continues to thrive with the development of human society. The improvement of living standards and quality of life has made tourism a lifestyle and lifestyle for people. The growing demand for tourism has brought unlimited business opportunities. If we want to develop our country’s tourism industry continuously and rapidly, we must accelerate the development of tourist souvenirs, improve the quality of its packaging and other aspects, and effectively use visual communication design to achieve a new “looking revolution”.

â–  Cheng Hu

Reprinted from: "Decoration" No. 8 of 2006