In recent years, I have heard the furniture industry insiders heard the name of “Central Furniture Industry Base†Jiang Nangkang, and finally opened the Nankang International Furniture City Center Market on November 16th, at the invitation of Shenzhen Furniture Association. Embark on the land of Nankang. Nankang furniture stands out Nankang, adjacent to a provincial-level city in Jiangxi Province, is only half an hour's drive from the Luzhou Golden Airport. Daguang (Daqing-Guangzhou) Expressway (G45) passes through the north and south. Nankang has a total area of ​​more than 1,800 square kilometers, with a long and narrow length. In 2010, the local resident population was 800,000, and the urbanization rate was 45.7%. The city's labor force reached 450,000, of which the labor force of 16-35 years old was about 300,000. Every year, 150,000 skilled workers go out to work. (Source: Baidu Encyclopedia) Nankang is known as “Wenzhou in Jiangxi†and reflects the business and entrepreneurial traditions of the place. Nankang is about 2 hours drive south to enter Guangdong, and it has geographical convenience for “accommodating industrial transferâ€. According to Chen Baoguang, vice chairman of the China Furniture Association, Nankang Su is known as a craftsman. Before the furniture became industrial, it was the hometown of carpenters. Nankang's furniture industry has developed for more than 20 years. The industry has gradually expanded and upgraded. In the same year, the workers of furniture enterprises in Shenzhen, Dongguan, Shunde and other places in Guangdong have a good connection with their hometowns, especially in 2008. Entrepreneurs have undertaken the development of hardware and software from factories in Dongguan and other places. They also attracted some talents from other provinces and cities to come to Nankang to engage in the furniture industry. At present, the total number of furniture companies in Nankang has reached 5,029, of which 55 are enterprises above designated size, employing more than 200,000; in 2011, the furniture industry realized a total industrial output value of 8.08 billion yuan. In 2012, the growth of the national furniture industry generally slowed down. The output value of Nankang furniture industry reached 11.75 billion yuan, which can be called a unique show. Product features and sales models are distinct Nankang furniture industry is positioned as differentiated, diversified and misplaced. At the same time, the products in the coastal furniture production area are oriented to the high end. At the same time, Nankang products still occupy the majority of medium and low-grade solid wood furniture, taking into account the plate, leather, fabric, metal glass and Other categories such as rattan are mainly for third- and fourth-tier cities and rural markets, and are also very close to the needs of these markets, that is, cheap and good. The owner of a solid wood furniture company in Nankang said in an interview that the ex-factory price of its own Wujinmu products is only a small part of the Guangdong brand, which is very popular among small and medium-sized furniture stores. Because in recent years, a product designer from Guangdong has been invited to help, and the product is relatively complete. Some customers expressed the hope that they can open a store, but he has not promised. He said, "It is a big responsibility for me to open a store. What if people can't make money? I hope they can get the goods first, but they say they don't need to try." At present, his main channels are still markets such as Jiangsu Sakaguchi and Hebei Xianghe. At the same time, his advertisement on the homepage of the local furniture network also brings him many orders from sellers every month. In the course of the interview, there are also several customers who come to the door to negotiate. Cost-effective products are popular among consumers in any region. The boss told a story. The daughter of a teacher from Nankang worked in Beijing. After buying a house at home, she asked her family to buy furniture in Nankang. As a result, after seeing neighbors in the community, there were several contacts to buy. Supporting and market development With such a large number of enterprises, the rapid growth of output value is inseparable from the support of a sound supporting industrial chain. In fact, when I arrived at the arrival port of Zhangzhou Airport, I saw an advertisement for a large furniture market in Nankang. After the exit of the highway Nankang, it basically entered the world of the furniture industry: a large area. A market, street shops, original and auxiliary materials factories, and even different sizes of furniture factories and workshops are paved along the road. The various vehicles on the road, large and small trucks, tricycles and flatbeds, are busy transporting finished furniture or furniture components. Everyone is busy, although there is no orderly modern processing park, it shows the vitality of vigorous growth. According to the information provided by the Nankang Municipal Government, the Nankang logistics industry is gradually standardizing. The city specializes in 239 furniture logistics enterprises, with 613 main business lines covering all provinces, municipalities and autonomous regions in the Mainland. The Nankang Municipal Government has set up a leading group for the development of the furniture industry. A municipal party committee has appointed a team leader. The group has an executive agency, the Furniture Industry Promotion Bureau. In the "Several Opinions of the State Council on Supporting the Revitalization and Development of the Central Central Soviet Area, such as Minnan", which was issued at the end of June 2012, Nankang furniture industry was listed as one of the industries supporting development, from local leading industries to national strategic support and development. Nankang Furniture will usher in the best development opportunities. The furniture industry cluster has transitioned from natural agglomeration to effective agglomeration, and the store has provided channels and power for this. Now Nankang has 8 professional markets including international furniture city, furniture matching market, furniture exhibition center, Guangming Furniture City, living room furniture market, bed center, famous and excellent exhibition center, and Qitai furniture market. The building area is 1 million square meters. It is estimated that by the end of 2015, Nankang's furniture market will reach 2 million square meters, and the furniture industrial park will cover an area of ​​5,000 mu. The first phase of the project will be 2,000 mu, which will be introduced into the park during the year, and will be in Longhui, Dongshan, Longling and Rongjiang. 11 townships (towns, streets) with 7 furniture enterprises including Jingba, Taiwo and Tangjiang have planned to build 11 furniture and entrepreneurship parks, with an area of ​​over 5,000 mu. Central market introduction of Shenzhen management The Nankang International Furniture City Center Market, which was officially opened on September 10, 2013, was invested and built by Jiaxing Company. The Shenzhen Association participated in the investment and operation management, with a total area of ​​80,000 square meters. It introduced the first-level home market operation mode and adopted the middle and high-end. The brand's overall entry mode, which integrates furniture wholesale and retail, aims to establish a platform for Nankang furniture industry with reasonable planning, innovative forms, unique creativity, comprehensive functions, intimate service and attractiveness. By participating in the work of the central market, the Shenzhen Furniture Industry Association will also participate in the transformation and upgrading process of the Nankang furniture industry, providing support in exhibition resources, research and development resources, brand promotion resources, and quality technical training resources. The Nankang Central Market has four floors, especially the parking lot is arranged on the top floor. The design of the rotating lane is convenient for the vehicle to directly open any layer, creating the concept that “the layer is the first floorâ€. The first and second floors are the distinctive "I+L" mode. The products are divided into two modes: functional centralized division and classification by category. The unified products are unified planning, unified design and unified promotion. The second and third floors will be built into the Nankang brand pavilion. For the enterprises that are stationed, they will be supported by “brand incubation†and support the Nankang brand through free or preferential services such as product development, space design and employee training. Nankang Furniture, which is rooted in its own characteristics, is welcoming the new year with an external marketing and channel concept. Pu Material Air Bag,Air Bag,New Design Air Bag,Fashionable Air Bag Grand Dragon Sports Company Limited , https://www.golfyy.com