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3 Analysis of the core competitiveness of China's packaging companies China's packaging industry is mainly composed of the packaging industry, packaging and raw materials and packaging equipment based packaging basic industry in two parts, the former part is a labor-intensive industry, with regional cost advantages, market competition It is more intense; the latter part is a capital-intensive and technology-intensive industry, with relatively high added value and industrial competition barriers. And the packaging and assembly industry plays a controlling role in the entire packaging industry, affecting and determining the direction and speed of the packaging industry. Packaging companies can also be divided into packaging products companies and packaging and assembly companies. The entry into WTO has a profound impact on the overall competitive structure of China's packaging industry, and can be specifically considered from two perspectives:
a. Packaging products are traditionally labor-intensive industries with low technical content and barriers to entry. The competitiveness of enterprises is mainly composed of the labor cost and the product geography market. At present, China's packaging products companies have relatively comparative advantages. . This is mainly reflected in the comprehensive competitiveness based on low-cost labor value and market-specific products, and backed by higher share and localization advantages in the product geography market. At the same time, it should be recognized that the core competitiveness of packaging companies is local and time-consuming and lacks scalability. If we do not continue to strengthen the core competitiveness of this type of company, as time goes by, the competitive advantage of this type of company will gradually diminish, or even disappear.
b. The packaging and assembly industry and the raw and auxiliary materials industry are capital and technology intensive industries. Capital and technology will determine the industry's competitive advantage. Due to the low total capital of such packaging companies in China and the low concentration of capital, there is a general lack of technological development and innovation capabilities. Compared with similar foreign companies, water has a competitive advantage. National relevant departments and packaging industry associations should attach great importance to the support and protection of such enterprises, which is also consistent with the WTO's protection policy for the host country's infant industry. The industry should establish an early warning mechanism as soon as possible. Once the impact of similar foreign products on the Chinese market threatens the development of the entire industry, such enterprises can use the anti-dumping provisions and safeguard measures in the WTO rules to protect their interests. In addition, taking the road of joint ventures and cooperation with foreign advanced companies is also an excellent opportunity for such companies to substantially increase their own competitive advantage in the short term. Using the market for technology, and using the market for management is a feasible way for us to make full use of WTO rules to develop and grow ourselves.
4 Countermeasures for improving the core competitiveness of packaging enterprises Increasing the core competitiveness of packaging companies requires not only the relevant industry associations of the entire packaging industry to plan and support them macroscopically, but also the continuous exploration and efforts of packaging companies themselves. Packaging enterprises must focus on strengthening the market-oriented special service awareness, establish and improve modern enterprise systems, strengthen investment in technological innovation, and make full use of local cultural backgrounds. Only with the above points on improving internal strength, will it be possible for China's packaging companies to establish and strengthen their core competitiveness with their own corporate characteristics in a broader and deeper area, and it is only expected to have a comparative advantage when competing with similar foreign companies.
a. Establish a modern enterprise system, expand the scale of the company, and achieve economies of scale. Packaging enterprises should gradually establish a modern enterprise system, actively use the company's mergers and reorganizations to achieve strong alliances and optimize the allocation of resources; in addition, the whole industry must concentrate on superior resources to form a group of economies that can achieve economies of scale and can play a role in the industry. Hot business. This will not only reduce production costs through large-scale production, further strengthen China's dominant position in the packaging products industry, but also strengthen investment in R&D by these larger-scale heat-intensive enterprises, and accelerate the upgrading of products to drive the entire industry. progress. Through strong and strong alliances, achieving economies of scale can further strengthen and consolidate China's competitive advantages in the packaging products industry. In addition, we must pay attention to combining the different stages and characteristics of the company's own development and gradually establish the company's unique core competitiveness.
b. Vigorously support green packaging and actively develop specialty packaging. We should take the opportunity of joining the WTO to formulate green packaging policies and regulations for the entire industry, guide and support green packaging products and enterprises, and gradually eliminate non-compliant packaging products and companies. Vigorously developing green packaging is a short-cut for China's packaging companies to make use of their advantages to catch up with current packaging trends. With the rapid development of the economy and the continuous improvement of people’s living standards, people’s needs are also diversified. The more important it becomes. Vigorously developing distinctive and flexible packaging not only satisfies the needs of consumers for diversification and specialization, but also strengthens the competitive advantages of enterprises in the packaging products industry in China.
c. Accelerate the investment in scientific research and development of packaging and assembly companies and shorten the gap with similar foreign products. Packaging and assembly enterprises should establish an operating mechanism for organizing technological innovation as soon as possible. Through the combination of production, learning, and research, they actively encourage research institutes to join the R&D institutions of enterprise groups, so that enterprises can gradually become the main body of industrial technology development and investment. In addition, it is also possible to use a market-for-technical approach to joint ventures or joint ventures with foreign companies. This will not only increase the technological level of packaging and assembly enterprises in China in a short period of time at a relatively low cost, but also enable enterprises to use packaging and product products through technological radiation. Produce positive leads;
d. Give full play to the advantage of late-coming development and speed up the informationization of packaging enterprises. The general trend of the development of global informatization and the characteristics of the packaging industry itself require that China's packaging industry enterprises not only establish an industry-wide information resource network, but also establish an information network that automates and manages the packaging enterprise's production process. It is necessary to gradually build a packaging information system that is integrated with the modernization process of packaging, and to build a new pattern of education, research, and services that are compatible with the modernization and sustainable development of packaging. Packaging enterprises should focus on strengthening the construction of packaging information database, information network construction, data and information conversion project construction, packaging expert decision support system, enterprise information management system and the corresponding supporting measures. This is also a short-cut for China's packaging companies to take advantage of their “back-end†and to narrow the gap with foreign counterparts. (Finish)
Packaging Enterprises' Response to WTO (2)
c. The level of enterprise management is backward, the quality of the workforce is not high, and it lacks core competitive advantages. About two-thirds of packaging enterprises in China are small and medium-sized enterprises, among which state-owned enterprises and township and village enterprises account for the majority. A considerable part of the enterprises have unsound organization systems and lag behind in management methods. There is no established and perfect concept and mechanism for modern enterprise management. On the other hand, the quality of the employees of such packaging enterprises is not high, and there is a shortage of scientific and technical personnel. There are few staff members who have participated in professional training in packaging; due to the lack of modern management systems and technological innovation capabilities, market-oriented business service consciousness. Most of China's small and medium-sized packaging companies generally lack core competitive advantages and are far from forming their own core competitiveness.