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The Founder company that used to bid farewell to lead and fire to meet light and power in the publishing industry in China has achieved a major technological breakthrough in the area of ​​network publishing.
In August 2000, Peking University Founder first launched an integrated solution for online publishing. This is an online publishing platform based on the Founder Apabi system. The Beijing University Founder himself calls it "1+2", which means "1 administrator, 20,000 yuan investment, easy access to e-book publishing on the Internet." Using this system platform, the publisher has two modes to choose from: First, use the Founder Apabi system to make good e-books, and then upload the e-books to the website of the Beijing University Founder, the so-called hardware and software are used by Founder Apabi. mode. In this mode, publishers only need to pay 20,000 yuan per year (Founder Apabi system rental fee and network server usage fee). Second, use the Founder Apabi system to make good e-books, and then upload the e-books to the publisher's own website, the so-called software model using Peking University Founder. In this mode, the publisher only needs to pay 15,000 yuan per year (Founder Apabi system rental fee).
Based on Founder's Apabi system, many domestic publishers have gradually stepped into the field of online publishing. Higher Education Press, Peking University Press, Electronic Industry Press, Tsinghua University Press, Fudan University Press, People's Posts and Telecommunications Press, People's Education Press, China Electric Power Press, China Building Industry Press, Beijing University of Aeronautics and Astronautics Publishers and other publishing houses have successively formed strategic partnerships with Peking University Founder to jointly promote online publishing.
In addition, e-books are also attractive to some well-known domestic portals. Sohu's website plans to carry out one-by-one research on provincial publishing units and strive to become the most complete domestic e-book business website. Its operating mode is to use a commission method to conduct a percentage of the turnover of electronic book transactions completed on its website server. Similarly, there are Dangdang online bookstores and so on. These well-known websites are liaising with the Founder of Beijing University for technical cooperation.
IV. Analysis of the Necessity and Feasibility of the Traditional Publishing Industry Intervening in Web Publishing
Computers and the Internet are revolutions in creative methods, editing methods, printing methods, publishing methods, distribution methods, and reading methods. It bid farewell to the creation and editing of paper and pen. The author's work may be delivered in platter form or directly on the Internet. The manuscripts handled by the publishers are all operated on computers. Editing and proofreading are combined into one. The review and final examination are also performed on computers. If it is a paper publication, the publishing house will publish the manuscript after it is finalized, or on a disc, or on the internet with a printing factory. If it is a network publication, it will be finished with a few clicks of the mouse. Web publishing integrates the traditional publishing, printing, and distribution into one, and the completion of the editing work is the completion of the printing and printing, warehousing, and shipping. Web publishing will be a new publishing model that is efficient, fast, and energy-efficient.
The web publishing industry, a new industry revolution storm, is not only a severe challenge for the traditional publishing industry, but also a golden opportunity for transformation and development. Stand by and conceit, and turn a blind eye, it will surely sink in the winds and waves; work hard, fight for progress, forge ahead, will be able to overcome difficulties and reach the other side. Now or never. Winning this revolutionary victory is the historic mission entrusted to us by the times.
As we all know, content is a very important issue in the book industry, an important link. How to find and handle useful content information? The most ready-made and richest content is in traditional publications, publishing a large number of books and newspapers every day. There are more than 500 publishers, more than 2,000 newspapers, and about 8,000 magazines in China. China is a publishing country. Traditional publishing includes various disciplines and fields. This is currently the largest source of information. Therefore, making full use of existing traditional media resources is much more efficient than rebuilding digital content. How to make effective use of these resources and specifically reprocess these resources for e-books in order to participate in the online publishing industry at a low cost is a problem that needs to be considered in the traditional publishing industry.
1. Market analysis
According to a survey report issued by the China Internet Network Center (CNNIC) in July 2000, news is the most important service for Internet users in mainland China to choose on the Internet, and “find e-books†ranked third, accounting for 45.99%; In the survey of satisfactory places, the first place was "too few electronic books", accounting for 35.17%. Although there is no authoritative organization's statistics on the online publishing market, it can be seen from these two data that the market prospect of online publishing in China is quite bright.
The conservative estimate of the number of Chinese netizens has now exceeded 20 million. According to the ratio of 45.99%, there should be a consumer market of 9 million people. If we can still be at the embryonic stage in the current domestic, and even international, online publishing, establish a comprehensive network publishing system, occupy the market, will receive substantial returns in the next 3 to 5 years.
2. The main advantage
The traditional publishing house touches on the net and establishes a network publishing system. The main advantages are reflected in the following aspects:
(1) Abundant sources of information. The publisher has a wide range of authors and also has a huge database of published content. Therefore, the biggest advantage of developing online publishing is that raw materials can be obtained at low cost and in a convenient manner, which is equivalent to reducing raw material costs.
(2) Mature customer base. The end-users of publishing houses involve all walks of life in science, engineering, agriculture, and medicine. They have education, literary and art circles, and general populations. They have certain spending power and do not reject new reading methods.
(3) Editing talent resources. Internet publishing is an extension of traditional publishing on the Internet. End-users (readers) still need to use reading methods to digest electronic content. This is no different from ordinary publishing. Therefore, talents with rich experience in traditional publishing industry are engaged in network publishing. A big advantage.
(4) Press support. With the use of online publishing, publishers can carry out secondary development of published books, thus forming new economic growth points, and thus strongly support e-books. (To be continued)
Web Publishing and Traditional Publishing (3)
At present, there are more Internet companies engaged or actively promoting Internet publishing. For example, as a library professional website Boku.com, which serves readers, authors, publishers, and the media or industries of the world, China, took the lead in experimenting with the launch of its exclusive 10 e-books and hundreds of e-books signed by contract writers. Among them, the e-books of contracted writers are all free to download, and the 10 e-books exclusively launched are free to be downloaded in the first week (August 22 to August 29, 2000), and charges will be charged after one week (after August 30). download. At this scale of e-book attempts, there is no precedent in the Chinese publishing industry.