Overview of many aesthetic expression methods of modern packaging design (on)

The form of modern packaging design is not pure art processing. Compared with general pure art, the unity and change of its constituent elements are interlinked. However, as a packaging design for practical art, it also has its own specific adaptability and diversity of performance means.

In the design, generally should pay attention to the following points:

Attention to the combination of form and function and material

The three-dimensional shape of packaging design and the flat processing of each display surface must be combined with functions and materials. The form should first be adapted to the requirements for the protection and use of the contents, while also paying attention to the combination of changes in form and the physicochemical properties of the materials chosen. It should be prevented from consciously falling into the game of blindness in the design and formally form. Instead of using forms properly, it will weaken the power of form and even have the opposite effect.

Modern packaging design uses aesthetic skills

Pay attention to the communication of product information

The filling of packaging can be said to be the advertising of content. In the design, we must pay attention to the communication function of the package, and we must clearly and accurately convey the content and characteristics of the product. If the packaging of a handkerchief is mistaken for the packaging of socks, then the form of decoration will be beautiful and new, and it will fail.

Formal processing of course has the difference between beauty and beauty, and it is difficult to imagine that a form without aesthetic beauty would be attractive. However, the performance of this kind of beauty should first come from the performance and development of the beauty of commodities. Cosmetics and hardware products have their own beauty; orange juice is beautiful, ink also has its beauty; a scientific beauty of electronic calculators and a decorative beauty of a novel woman. These can all become beautiful resources for packaging. The beauty of form, structure, and material of various products can be expressed and played in the beauty of packaging. This is an important basis for the beauty of packaging.

Pay attention to the different aesthetics of the consumer

The uniqueness of the packaging form cannot leave the general awareness of the consumer. Beauty and non-beauty refer to people's feelings and subjective factors. People of different ages, different genders, different cultures, different occupations, different nationalities, different countries, and the same region often have different aesthetic appreciation and aesthetic tastes. The packaging of children's toys and the packaging of the elderly, the packaging of male products and the packaging of women's products must be very different.

Due to differences in occupation, culture, etc., some people like bright colors, and some like plain colors. The same is purple, some people feel luxurious, some people feel mysterious. It can be seen that the general packaging form cannot be applied to all people in society, and the design must be dealt with based on the common understanding of specific consumption.

Pay attention to the timeliness of aesthetic changes

The so-called temporality refers to the broad meaning of the times, the annualization, the season and the specific period of time. People's aesthetic tastes often change with time, and designers cannot but be very sensitive to them.

Changes in time brought about by aesthetic changes often have certain contradictory characteristics. The popularity of aesthetic standards in one stage goes to the opposite in the next stage. This is not uncommon. This is important from the perspective of the aesthetic changes in the development of the times. In the past, we paid attention to a balanced and harmonious style. Today, I feel more forceful and dynamic. I am strong and full of change. In modern design, it has become a trend to break the rules and format of the tablet, and to emphasize the originality and freshness of the aesthetic sense. In the past, the tedious style of "Dragon Carving" and "Rococo" have been replaced by the simple, bright style of modern design. In particular, some highly time-consuming commodities, such as winter products, holiday items, commemorative items, and cosmetics, put forward more specific time requirements for packaging, and they must not be treated in a specific manner.

Pay attention to the locality of aesthetic changes

Different local aesthetic customs. Japanese people do not love lotus flowers, but there are all kinds of lotus images in Chinese folk art. China’s folk custom regards owls as ominous things, and in some European countries it regards it as a symbol of wisdom; China often uses yellow as a rich symbol. Color, while the Islamic region uses yellow as the color of death; blue is often used in Egypt to describe the color of the devil; the red tricolor is a poisonous mark in the Czech Republic; the green tricolor is a mark in Turkey, etc. All are different local customs. China has a vast territory. East, South, West, North, China, cities and rural areas, coastal areas and inland areas, ethnic minorities and Han areas, etc., all have different perceptions of formal beauty. Therefore, the packaging design is well adapted to the choice and acceptance of consumers in different places, and it is necessary to conduct corresponding investigation and research.

In particular, some products themselves have strong local characteristics, and their packaging design should pay attention to the performance of such local characteristics. For example: Longjing in Suzhou and Hangzhou, Huadiao wine in Shaoxing, ceramics in Jingdezhen, Gongxi cakes in Beijing, Chinese herbal medicine, chopsticks, and four treasures in China. In the form of packaging design, local flavor and ethnic characteristics should be fully reflected.