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The cost of imported furniture is expensive and the cost of benefits is pushing up the price.
The four expenses of taxes, transportation, rent and labor account for 60% of the price of imported furniture. "A 'foreign' sofa with an ex-factory price of 10,000 yuan is sold for 40,000 yuan in China. Is there any price moisture in the middle?"
According to Mr. Guo, when he recently searched for a consumer target in an imported home store, he looked at a imported leather sofa of 40,000 yuan. The shopping guide told him bluntly when recommending the product, although the ex-factory price of this sofa was 10,000 yuan. However, the intermediate links of taxation, transportation, rent, labor and so on have caused the cost to increase by two or three times. Even if they sell for 40,000 yuan, they do not make much money. Is it that the “profiteering†products in the eyes of consumers have become “difficult households� In the face of this “cost-transparent†shopping guide, Mr. Guo feels a little panic.
Imported furniture is expensive and the cost of the complex costs push up the price
In this regard, some insiders said that imported furniture with high price moisture is not without. However, the current rent, transportation, and labor costs have skyrocketed. The price of most products is 2 or 3 times higher than the ex-factory price. It is well-founded. Consumers may wish to calculate their own accounts.
From “factory†to “selling†in China, at least four major costs are required.
"Imported furniture with a price of 1 million yuan, it is very likely that there is no domestic furniture that sells for tens of thousands of yuan to earn money." In the face of the "profiteering" of imported furniture, Mr. Chen, who has represented a European furniture brand for many years, hopes to use an example belt. The answer. Mr. Wang bluntly said that the cost of adding imported furniture is very high.
Take a set of furniture with a price of 1 million yuan, and remove the cost of getting goods by about 15%. The tax, transportation, rent and labor costs account for about 60%. And it should have become 25% of the profits, and it will be consumed a little bit in the process of “waiting for salesâ€. If this piece of furniture is sold for half a year, it will hardly make any money.
Indeed, for the current manufacturers of imported furniture, the four levels of “tax, transportation, rent and labor costs†have almost become “magic cursesâ€, which is the decisive factor affecting the final price of furniture. In this regard, Wang Lanyu, general manager of Super Comfort International Home, also used the status of his own brand as an example to help consumers calculate their accounts.
He said that at least 20% of the value-added tax must be paid for each purchase (17% of furniture value-added tax and around 3% of freight VAT); domestic rents have grown rapidly in recent years, accounting for 30% of the selling price; The freight and labor costs at home and abroad probably account for about 15%. Therefore, imported furniture now wants to enter China for sale, and the cost is basically low.