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Succeeding gold over 60 million euros
The Absorption of Over 60 Million Euros: The Magic of the "Sports Academy Oscar"
Date: April 17, 2015, 13:06
The 2015 Lawrence World Sports Awards, often referred to as the "Oscars of Sports," took place yesterday at the Shanghai Grand Theatre. This marked the first time the prestigious event was held in China since its inception 15 years ago. Ethiopia’s long-distance runner, Derartu Tulu, set a new indoor world record with a remarkable performance over two seasons, securing the title of Best Female Athlete by surpassing Xiao Wei and Li Na.
Novak Djokovic was honored with the second-best male athlete award, while Li Na received the Lawrence Special Achievement Award. Yao Ming was awarded the Sports Spirit Award, and the German Men's Football Team won the Best Team Award. In recent days, the football team from Shanghai Datong Middle School had the opportunity to meet legends like Capello, Gullit, and Puyol. During this time, global sports stars were seen walking along Shanghai’s People’s Avenue, drawing the attention of curious onlookers. This moment, filled with excitement and anticipation, showcased the magic of the Lawrence Sports Awards.
It was somewhat disappointing that Li Na and Yao Ming did not speak in English during their award acceptance speeches. Instead, they relied on interpreters to convey their messages. This situation is typically only seen when awards are presented in China, especially during a global live broadcast. While it's not necessary for athletes to speak a foreign language, there's a need for Chinese athletes and the entire sports industry to be more active in integrating into the international scene and adhering to global standards. Only then can China’s professional sports sector achieve the development goals set by the State Council, allowing Chinese athletes to gain greater recognition on the world stage. Big industries and big stars go hand in hand, reinforcing each other's success.
The Lawrence Prize is known as the "Oscars of Sports." This metaphor highlights the prestige of the award, but it also illustrates the difference between the film and sports industries. Unlike the Academy Awards, which have a clear standard, the boundaries of professional sports are broader and more complex, making it difficult to establish a single measure of excellence. Despite this, the Lawrence Prize remains the most authoritative sports award globally.
This year, the Lawrence Awards finally made their way to China, choosing Shanghai, one of the most internationally recognized cities. The decision was not made on a whim; it had been in the works for nearly a decade. Now, it aligns with the growing needs of Chinese sports and the expansion of the Lawrence Awards’ global influence. It’s no surprise that Chinese athletes managed to win two awards in the same ceremony. What stands out is the careful balance the Lawrence Prize maintains between fairness and its global appeal.
Making Money Through Influence
A few years ago, the tough negotiations between sponsors and the Lawrence Awards have now paid off. Chen Zhongwei, CEO of Hengyuanxiang, admitted that from the start, they knew they would be the ones footing the bill. However, the unique model of the Lawrence Prize impressed them.
Attracting the Lawrence Awards is no easy task. Since its creation in 2000, the event has raised over 60 million euros through sponsorships and broadcast rights. Its original vision and strong ties with the sports world have earned it a reputation similar to the Oscars. From Monte-Carlo to Abu Dhabi and St. Petersburg, the Lawrence Awards have always been a guest of the government, with the city covering the costs. In return, the event brings prestige and generates revenue.
Through this event, Chinese companies have witnessed the power of influence in generating profit. The Lawrence Awards bring together top athletes and Hollywood celebrities, and attract media coverage from over 200 countries. The host city also gets a chance to showcase itself through a two-minute promotional video, spreading the image of Shanghai and China on a global scale. An official from the organizing committee said.