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It is understood that the multi-point free purchasing function allows customers to freely plan the shopping path, without having to go through the checkout counter, and complete the shopping through the multi-point APP on the mobile phone. 
Offline Shangchao launched the "Silver Line Revolution" to push the multi-point Dmall self-service cash register
The “Empty Shopping Cart†campaign was launched in more than 50 stores in Beijing, Wuhan, Hangzhou and Yinchuan. The “Empty Shopping Cart†activity is divided into two types: self-purchasing and free-purchasing. Users can sign up to the designated store to participate in the specified games.
Multi-point self-purchasing is suitable for customers with more products. Compared with free purchase, multi-point self-purchasing is to bring the goods to the physical self-service cash register to scan the code, self-service cash register to complete the product addition, open the multi-point app “sweep†"Features, scan the payment code on the screen and pay to complete the purchase.
According to the staff, multi-point self-purchasing is the main function of the multi-point Dmall cooperative store. Due to the simple operation and high settlement efficiency, many customers have consciously chosen self-purchasing after using it once. The staff member also joked, "I didn't want to buy things before, but if we continue to do so, our cashiers are likely to be unemployed." Indeed, even at the peak of the shopping season at 10 am, The manual cashier and the self-service cash register are well organized, few people line up, and the store efficiency is greatly improved.
Liu Guihai, a multi-point Dmall partner, said that the self-service shopping system is a very important part of Dmall's empowerment with offline retailers. After the store is completed, the simple operation of “sweeping, one point, one payment†not only provides different consumers with the possibility of freely designing shopping lines, completing the shopping process quickly, but also helping the store to reduce operating costs. More importantly, the multi-point app and the multi-point self-service cash register are fully integrated with the multi-point system, which allows the user to experience the self-service shopping and quickly complete the benefits, membership points and other services, and can better help the merchants to the members. And the digital management of goods, in order to complete the all-round digital upgrade of offline stores.
Liu Guihai also pointed out that during the Spring Festival, the daily order of the self-service cash register is basically the same as that of the manual cash register. One manual cash register needs to be equipped with one staff member, and the average self-service cash register machine only needs 1-2 staff members to guide. In this sense, multi-point self-purchasing can effectively improve store operation efficiency and improve user experience. At present, Beijing's self-service purchase orders account for more than 40% of the total, and with the gradual roll-out, the growth rate is very fast.
Industry experts commented that as a multi-point Dmall independent research and development function, the multi-point self-service shopping system is actually a typical "silver line revolution" initiated by retail stores, allowing consumers to anti-customer self-service shopping settlement, greatly reducing the pressure on artificial cashiers. . It is worth noting that the operation of the retail industry is actually very complicated. Any simple external function implementation requires a strong “internal power guaranteeâ€. For example, the seemingly simple self-service purchase will involve goods, promotions, members, points, and offers. Wait for the system to get through. From this point of view, the new retail under the upgrade of consumption from the understanding, getting through to the implementation of the landing, more Dmall actually still has a very advanced.
The data shows that the multi-point self-service shopping system has covered North China, Central China, East China, Northwest China, South China and other regions, and has gradually expanded from Shangchao Department Store to home retail. The partners include Wumei, Zhongbai, Xinbai, Renren, BBK, B&Q, etc. The three-dimensional payment system of “free purchase + self-purchase†offline stores has been continuously improved. Established for three years, the current multi-point Dmall is enough to prove that it is becoming a new retail platform with a deep integration of warehouse placement.