Multi-enterprise stationed in Taiwan Mobile payment can buy coffee prospects

Coffee mobile payment

The mobile business trend has blown into the chain of coffee, creating a new "money" for Taiwan's 60 billion yuan of coffee business opportunities every year. Since mid-December, Starbucks has enabled the mobile card APP mobile payment function, which can store and consume money through mobile devices. That is to say, the coffee family can go to the store to drink coffee with a mobile phone or tablet, without paying cash, launching for 3 weeks. It has been used by tens of thousands of people and has achieved remarkable results. It is hoped that it will catch up with the US target of 15% utilization in the future.

According to statistics, last year, the United States and Canada Starbucks used smart phones to pay more than 1 billion US dollars; at the end of last year, some US stores also tried APP ordering, you can first pay online, shorten the order and wait time; Taiwan Starbucks follow up at the end of last year Through the QR Code consumption of the APP's management card management interface, you can pay by "å“”", and the usage is simple and convenient.

At present, the Starbucks Mobile App has more than 1 million downloads, and more than 450,000 of them have been registered online, which is equal to more than 1 million potential visitors. The current APP mobile payment needs to register the mobile phone online, so that the data is filed in the cloud, consumers are not afraid of the card being lost, and one person can purchase multiple cards, manage online, store the value at any time, give gifts to relatives or friends, or be a filial friend. .

Dandi Coffee also sees the trend of mobile payment to change consumer behavior, the convenience of drinking coffee without wallet, and since September 2012, it has tried mobile phone ordering APP service and stored value payment. According to industry observers, the performance of using mobile payment from January to June last year has doubled compared with the same period of the previous year. Currently, mobile payment accounts for 2% of total turnover, and hopes to grow in multiples this year. Before January 31, there will be a second cup of mobile payment. 50% discount. Seattle used electronic coupons on Christmas Day last year and on January 5 this year, and the number of visitors increased by 3 to 40%. In the future, it is also considered to follow up mobile payments.

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