In 2015, China's POS machine market will enter a period of rapid development!

In 2015, China's POS machine market entered a period of high-speed development. In the domestic POS machine industry, ten large-scale suppliers were introduced. As of 2014, the number of domestic networked POS terminals (traditional POS, mobile phones, and mobile POS machines) reached 712 million units. However, the use of mobile POS machines is estimated to be less than 400,000 units, and there is still a large market space that is not universally available. In 2015, it is conservatively estimated that the rising demand for mobile POS machines will exceed 5 million units. Other aspects such as shopping, payment, etc. Recharging, etc.) The potential market for mobile POS in the future will be unlimited data.

At the end of 2014, China's financial mobile payment technology standards were finalized. This year, domestic mobile payment will usher in a big explosion. Mobile POS machines and mobile phone POS machines will also enter the peak period of the market. As of the third quarter of this year, the demand for mobile POS machines will increase. Measuring machine shipments are eye-catching. The rapid growth rate exceeded expectations. The drive of related industries is expected to usher in a new outbreak.

Mobile payment rises day by day to help mobile POS explosion

According to the statistics, as of 2014, the number of domestic networked POS terminals (traditional POS, mobile phones, and mobile POS machines) reached an effective amount of 7.12 million units, but the use of mobile POS machines is estimated to be less than 400,000 units. The market space is not universal. In 2015, the conservative demand for mobile POS machines will exceed 5 million units. For other aspects such as shopping, payment, and recharging, the potential market for mobile POS in the future will be an unlimited number of data. .

As the formulation of China's financial mobile brake technology standards at the end of 2014 and the popularity of financial IC cards have laid a good foundation for the future of mobile payments. In recent years, with the mature operation of chips, cards, and various platforms, the infrastructure of the mobile payment environment has been continuously improved. Since the beginning of this year, mobile POS machines have entered a peak period, and their demand has exceeded expectations.

According to related sources, a taxi company has successively installed its 2,000 taxis with mobile POS machines. According to the person in charge of the taxi company, it is estimated that by the end of this year, all its 15,000 taxis will be installed. Move the POS machine. According to the relevant personnel of the Transportation Bureau, once the company's taxis have been fully covered and installed with mobile POS machines, they will be able to reduce the number of blue-licensed vehicles and improve the convenience of passengers. In the future, they will also promote taxis throughout the city. After investigation and understanding in many aspects, there are also many cities where taxis have the intention to install mobile POS machines. According to conservative statistics, the number of taxis in the country is currently about 1 million units. Most of these taxis are located in Tier 1 and Tier 2 cities. Has a good foundation for installing mobile POS machines. If it will be popular, at least increase the demand for 500,000 mobile POS machines.

E-commerce and Express Industry Promote the Emergence of Mobile POS Machines

Current statistics: The e-commerce and express delivery industries are the two industries with the fastest popularity of mobile POS machines. As the prices of digital products such as POS machines are declining, the penetration rate will increase rapidly, according to the relevant person in charge of the major e-commerce company Suning. : The percentage of credit card swiping for merchandise-supported mobile POS machines increased to more than 90% in 2015. Its courier team will also be fully equipped with mobile POS machines. This will basically cover all the buying and selling regions. Jingdong Mall's cash on delivery ratio also reached more than 70%. Jingdong Mall said that it will continue to increase the investment in mobile POS machines. In addition, B2C malls such as Tmall, Taobao, etc. are gradually popularizing mobile POS machines.

The rapid development of domestic express delivery, the use of mobile POS machines is also increasingly frequent transactions, according to each courier 70 per day to calculate, if each person is equipped with a mobile POS machine, only the domestic well-known 5 major express companies for mobile POS The demand for aircraft will reach more than 200,000 units.

Public utility companies will also popularize POS machines. Various types of public utility companies have also gradually adopted mobile POS machines. According to incomplete statistics, in early September of this year, employees from companies in various provinces and regions, such as water conservancy, gas, and electricity, were already equipped. POS machine door charge trial operation. In the next few years will be universal. According to the statistics of the sixth national census of our country, China is not only a big country with a population of 1.3 billion, but also a country with 400 million households.

Urban families account for more than half, that is, more than 200 million households. Calculated with a fee-paying staff for each family of 2,000 households in each community, only the hydropower and gas industries can drive the market of more than 300,000 mobile POS machines. In addition, distribution companies such as dairy industry will also popularize mobile POS machines, and the market is even more inestimable.

It is understood that the current competitive pattern of China's mobile POS machine industry is relatively stable. Major companies include Daming Century, PAX Global, New China Capital, and CSI Electronics. Enterprises within the industry have a small difference in product quality. The customer structure is not large. As the source of its profit difference, the current China UnionPay gross margin is the lowest, and the commercial bank's gross margin is middle, while the third party payment companies and the overseas market have the highest gross margins. This has led to a significant increase in the POS market.

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