2018CKE China Baby Show successfully held a global brand convergence to create a new benchmark for international trends

On October 16-18, 2018, the CKE China Baby Show jointly organized by the China Toys and Baby Products Association and the Cologne Exhibition in Germany was successfully held at the Shanghai New International Expo Center. During the three-day exhibition period, 57,595 professional buyers from home and abroad were present. Among them, international buyers came from 130 countries and regions, with a total number of 4,118. They successfully established a new benchmark for international first-class events and led the development of new trends in baby products and toys.

International brands have gathered unprecedented international gatherings to successfully create

This year's CKE China Baby Show, gb, Cybex, Rollplay, Happy Dino, Maxi-Cosi, Quinny, Britax, CAM, Nuna, Joie, Emmaljunga, M-cro, Combi, Pigeon, little tikes, Babymoov, Picci, Italtrike, Famous well-known big brands such as Yvolution are gathered together. At the same time, including the United States A Demain, Born Fair, ZAK, Strider, Germany Fehn, Geuther, VitaSchlaf, British Koo di, puflo, LittleLife, Germany Quintus, France Batteur, KiETLA, Japan Sanshin, Canada precidio, Italy Peg Perego, Galileo, Australia Panny, Spain MIRANDA, Switzerland b&h, Denmark Winther, Austria Scoot&Ride, Australia Jollybaby, Razor and other new overseas brands concentrated on the show, relying on CKE China Baby Fair as an international event to showcase the latest products, jointly leading the new industry trends in 2019.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

The national brand flourishes to the world to play the strongest sound in China

As the best stage for Chinese companies to demonstrate transformation and upgrading, supply-side structural reforms and the “three products” strategic achievements, CKE China Baby Show is attracting the attention of outstanding national brands. This year's exhibition site, national brands not only focus on investment promotion, but also focus on brand promotion, as the only international first-class professional business matchmaking event at home, CKE China Baby Show is more and more popular with national brands.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

This year's CKE China Baby Show, Goodbaby, Ying, Xinghui, Rikang, Huizhi, Deyi, Baby First, Beibei Kaxi, Wheatton, Thanksgiving, Baby, Little Sun, Fubeibei , Shengdebei, Shuoshi, Bell, Oushi, Shenma, Zhilebao, Haolaixi, Da Ke, Chuan Lang, Berry Jia, Kate, Shangli, Chenhui, Luyuan, Tu Rui Da, Dong Ma, Rossi , Mingde, Aile, Boyue, Lebe, Beienshi, Youjia, Fuli Shi, Yingzhi Song, etc. China's domestic baby products and leading enterprises in the field leading Chinese enterprises, through the CKE China Baby Show The world shows China's power and shouts out China's strongest voice. It is worth mentioning that the Goodbaby Group regards the CKE China Baby Show as an exclusive platform for the mainland, and has a large booth in the 1/4 exhibition hall to showcase the latest achievements of the year.

Zone-specific display docking precision service to create a new benchmark for the exhibition

Since the independent exhibition in 2011, CKE China Baby Show has always adhered to the development concept of “trend”, “precision” and “authority” in addition to the characteristics of “internationalization” and “professionalization”. This year, we launched nearly ten highlights on the spot, matching individualized experience scenes for different channels and different needs, effectively meeting the new needs of the two parties, and receiving unanimous praise from exhibitors and buyers.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

Among them, "2019's latest trend product display and release area" concentrated on 63 global innovation products, leading the development trend of baby products industry; "Industry upgrade and innovative product display area" concentrated display of selected 104 innovative products, promote products Upgrade files, improve product quality, promote product supply to “product + service”, and lead the industry's new product trends; “Design New Force Zone” gathers 20 well-known design colleges and related works, build school-enterprise docking platform, promote New product development; "Children's Outdoor Sports Experience Zone" simulates and reproduces the real sliding scene. The audience will test the functions and differences of each brand through test drive test, and experience marketing becomes a new trend of trade exhibition; "New media marketing big v show negotiation The district has attracted the nation's head V and group buying channels to gather, guiding baby and children enterprises to quickly connect with new channels, and promoting the development of maternal and child supplies marketing model.

In addition, this year's CKE China Baby Show was the first to launch a "fine clothing docking area", which concentrated on thousands of fashionable and trendy children's wear and accessories, and also launched a new "children's interest, big world" When the show is on the show floor, through the static display + dynamic catwalk, the annual international fashion show show.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

Dozens of boutique exchange activities to explore new developments in the industry

CKE China Baby Show is not only an exhibition, but also an industry event. It attracts global industry elites every year to gather, trade, exchange and make friends. It is in-depth discussion on current hot topics and points out new directions for the development of baby products industry. Among them, the “Industry Thousand People’s Party” set up the trend product launch, award ceremony and self-help exchanges with the theme of “Drawing Concentric Circles to Light Children’s Dreams”, SASAC, Ministry of Industry and Information Technology, Ministry of Commerce, General Administration of Market Supervision, and State Leaders of relevant government departments such as the Certification and Accreditation Administration, as well as international organizations, production district governments and associations, baby products manufacturers, brand authorized enterprises, elite channel dealers, design institutes, and inspection agencies, etc. Unprecedented, jointly promote friendship and promote the ecological development of the industry.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

The "G50 Leaders Summit" focused on the topic of "consumer guidance and consumer education". G50 members of Goodbaby, Kangbei, Dengkang, Leyou, and Guzi pregnant infants collided with new ideas to explore new kinetic energy of consumer experience education; The High-Level Roundtable of Brands and Channels focuses on strategies for expanding China's market strategy, product personality and localization through omnichannel, and promotes win-win cooperation between international brands and domestic excellent channel providers; “2018 Global Market·Mother and Baby New Ecology Keynote speeches on topics such as the use of maternal and child content to achieve fission and fission, maternal and child branding, and new ecology have promoted new breakthroughs in the marketing of baby products and the social fission of data dissemination.

Global buyers gather in the domestic mainstream channels without any absence

This year, CKE China Baby Show attracted 57,595 professional buyers from home and abroad (according to the number of scans in the museum), among which international buyers came from 4,118 countries and regions, especially Russia, South Korea, Germany and other overseas. The organization also organized a large number of business delegations to purchase at the scene; domestic buyers covered more than 500 cities in 31 provinces, municipalities and autonomous regions across the country, covering provincial and municipal agents, shopping malls, shopping centers, maternal and child chains, E-commerce platforms and online stores and other major channel buyers.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

CKE China Baby Show, Beijing Bairong, Shijiazhuang Jinzheng, Linyi Yongxing Toy City, Wuhan Hanzheng Street, Yiwu International Commodity City, Guangzhou Wanling, Kunming Luojing Bay, Xi'an Daniel and other key markets across the country to gather provincial and municipal agents to visit The Huayi Chamber of Commerce and Linyi Association participated in the exhibition and successfully expanded the mid-to-high-end brands. At the same time, Beijing New China, Saite, Xidan, Parkson, Yansha Friendship Mall, Shanghai Baodaxiang, Wuhan Hanshang, Wuxi Maoye Department stores such as Liaoning Duoduo, Wal-Mart, RT-Mart, China Resources Vanguard, AEON, Carrefour, Century Lianhua, Jialebu and other large supermarkets are on the scene to choose new brands; Leyou, Kid Wang, Oops, Mie, Millet, Baby-friendly, love-infant island, babe bear, Dengkang, mothercare, motherwork and other maternal and child chains, various e-commerce, such as Tmall, Jingdong, Gome, Suning, Netease, etc., large V, such as small packets The big J small D, Cui Yutao's breeding school, and Kai's storytelling were also present.

2018CKE China Baby Show successfully held Global brand convergence to create a new benchmark for international trends

In 2019, CKE China Baby Show, CTE China Toy Fair, CPE China Early Childhood Exhibition and CLE China Authorized Exhibition will be held at Shanghai New International Expo Center on October 16-18. The China Toys and Baby Products Association will be on the same stage. The overall scale continues to be the largest in Asia, with a stable area of ​​220,000 square meters, 2,500 exhibitors, and more than 4,500 brands. Professional buyers at home and abroad expect 100,000 people. The China Toys and Baby Products Association will continue to integrate toys and preschool supplies. Industrial chains such as baby products and brand licensing have strongly led the industry's global development.

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