The New Deal in the property market brings the “涟漪 effect” to the home textile industry

It is understood that the Beijing version of the "National Eight Articles" rules have been officially announced, regulating the New Deal in the restrictions on purchases and suspensions, strengthening the construction of affordable housing and other aspects of the atmosphere, aimed at strictly curbing excessive housing prices to meet the reasonable living needs of ordinary people.

Professionals pointed out that if the Beijing property market new policy can be effectively implemented, it will affect 1 million non-resident residents in Beijing to buy houses and hundreds of thousands of Beijing residents to buy houses. Whether the home textile industry closely related to the housing industry and the decoration industry will have a “squatting effect”. Once the real estate industry is sluggish or even sluggish, will the Beijing home textile market suffer the end of the cold?

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Jin Merchant Group 910 million Beijing took the land king to create a self-defeating Chenghai Zhonghai real estate or demolished villa Wuhan "second-line strictest" purchase order issued yesterday and the news know: how to get the real estate license policy and small people during the mortgage: buy a house under the purchase order 8th floor The 158-square-meter warm nest after the Sunshine 80, the reporter interviewed Ling Yaomin, the representative of the representative Beijing Fangshi International Curtain Fabric City, and he said with emotion: "The change of the home textile market will be introduced in the system. Within a few months to half a year, the home textile industry can appropriately adjust the short-term development strategy of the company according to the new real estate policy, better adapt and adjust the industrial structure before the market changes, and at the same time well avoid the impact of the real estate policy."

Xiao Hai, an associate professor at the School of Art and Design of Beijing Institute of Fashion Technology, believes that once the new policies in the property market begin to take effect and the volume of transactions declines, the funds of the real estate group will be transferred to other industries and the waiters of rigid demand will make the decoration industry gradually enter a weak stage. The decoration industry was frustrated, and the chain reaction was caused by the weak sales of furniture and home textiles.

As we all know, speculative buyers can not bring actual economic benefits to the home textile industry, rigid demanders and improved housing demand is the main force of terminal consumption, that is, they are related to the sales performance of the home industry. For the rigid demanders, the purpose of their decoration is to improve the quality of life. Therefore, when choosing large household items, decoration materials and home textile products, they tend to be high-end products, so the low-end home and home textile products market will be affected. In this market context, home and home textile enterprises should adjust their development strategies as soon as possible and adjust the proportion of production, so as to expand the market share in the chaotic period of the property market.

Liu Jing, a Beijing-based agent of Vosges Home Textiles, explained the reporter from another angle. She believes that for speculative buyers, it is still possible to put money into the real estate market before alternative investment channels emerge. If the price of residential property falls significantly, they may choose commercial properties such as shops and office buildings, and real estate operators may choose to develop more in this direction, resulting in an increase in the proportion of commercial properties. After such a situation is formed, it will certainly bring a certain degree of surge or increase to the curtain fabric market in the home textile industry.

Relevant experts believe that the rapid expansion of production capacity and market expectations of the home textile industry and the relatively shrinking market demand will create difficult contradictions. Therefore, the use of scientific and technological means to improve work efficiency and thus reduce product costs is the best means for enterprises to survive the chaotic period. The market's bearish environment will also arouse the enthusiasm of home textile enterprises for technology and efficiency, and the quality of home textile products will also be improved to a certain extent.

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