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Renhao Home Products invites industry media to talk about the development prospects of the brand
On the afternoon of February 6, Renhao Group hosted the 2015 Renhao Home Brand Strategy Development Seminar. Ren Guozhong, Chairman of Renhao Group and head of brand promotion, attended the event and engaged in discussions with numerous media professionals who were invited to the conference. The meeting focused on exploring the future direction of "Renhao Home" and how it can better serve consumers.
Chairman Yu Guozhong delivered a warm welcome speech at the beginning of the session. His address emphasized the importance of collaboration between the company and the media, as well as the role of brand awareness in driving business growth. A photo of the chairman delivering his speech was shared during the event.
The seminar also included an in-depth explanation of Renhao Home's promotional activities. This presentation highlighted the strategies being implemented to increase brand visibility and consumer engagement. A visual representation of the promotional plan was shown to the attendees, offering a clear view of the upcoming initiatives.
Renhao has always placed great emphasis on its relationship with the media. By leveraging media influence, the company aims to strengthen its market presence and enhance brand recognition. In 2014, Renhao introduced the concept of "home ownership" within the industry, unifying its three brands—Dinoya, Modica, and Protar—under the umbrella of "Renhao Home." This approach redefines the traditional role of home furnishings manufacturers by focusing on consumer needs and offering comprehensive lifestyle solutions from a broader perspective.
In partnership with "China Good Voice," Renhao is working to open new paths for consumer brands in the furniture industry. The company is committed to meeting the growing demand for quality and style among consumers.
Media professionals attending the event shared their insights on the future development of Renhao. Their perspectives offered valuable feedback and support for the brand’s strategic direction. A picture of the media discussion was displayed, capturing the collaborative spirit of the gathering.
Looking ahead, Renhao Group plans to deepen its cooperation with "China Good Voice" in 2015. The company will launch large-scale promotional events across its nationwide retail stores, creating a unified and impactful campaign. These efforts will involve dealers, shopping malls, and consumers, supported by media coverage to ensure effective promotion. Through entertainment-driven marketing, Renhao aims to drive brand transformation and continue its growth trajectory.
With a focus on improving living standards, "Renhao Home" is making its way into households, offering a healthier and more comfortable lifestyle for consumers.