Renhao Home Products invites industry media to talk about the development prospects of the brand

On the afternoon of February 6, Renhao Group hosted the 2015 Renhao Home Brand Strategy Development Seminar. Ren Guozhong, Chairman of Renhao Group and head of brand promotion, attended the event and engaged in discussions with numerous media professionals invited to the conference. The session focused on exploring the future of "Renhao Home" and how to better align with consumer needs. **Chairman Yu Guozhong delivered a welcoming speech**, setting the tone for the day's discussions. A photo of the event was shared, capturing the atmosphere of the gathering. The chairman emphasized the importance of building stronger relationships with the media, as their support plays a vital role in enhancing the brand’s visibility and influence. **The team then presented an overview of Renhao Home promotion activities**, highlighting the brand's efforts to integrate its three key brands—Dinoya, Modica, and Protar—under the unified "Renhao Home" identity. This initiative marked a shift from traditional manufacturing roles, focusing instead on delivering lifestyle solutions that reflect a broader, more consumer-centric vision. In 2014, Renhao pioneered the concept of “home ownership” within the industry, redefining how furniture brands engage with consumers. Through strategic partnerships, such as with “China Good Voice,” the company has opened new pathways for consumer engagement in the furniture sector, aiming to meet growing demands for quality and style. **Media leaders shared their insights on the future of Renhao**, discussing how the brand can continue to evolve and connect with its audience. Their perspectives were valuable in shaping the next steps for Renhao Home. Looking ahead, Renhao Group plans to deepen its collaboration with “China Good Voice” in 2015. The company will launch large-scale promotional events across its stores nationwide, creating a unified and impactful presence. These activities will involve dealers, shopping malls, and consumers, supported by media efforts to ensure maximum reach and engagement. Through entertainment-driven marketing strategies, Renhao aims to drive brand transformation and growth. The goal is to make "Renhao Home" a familiar and trusted name in households, offering a lifestyle that emphasizes health, comfort, and quality.

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