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Pizza Hut's new takeaway box turns the phone into a projector
[China Packaging Network News] Hong Kong's Pizza Hut has recently introduced an innovative pizza box that transforms a customer's smartphone into a portable movie projector. This creative concept is designed to offer a unique and engaging experience for pizza lovers.
The box features a special pizza tray and a detachable projector lens. The lens can be easily attached to the pre-cut hole on the front of the box. By scanning a QR code located on the side of the box, users are directed to a webpage where they can watch four short, pizza-themed movies. Once a movie is selected, the phone is placed in the pizza tray, and the image is projected outward from the box, allowing users to enjoy a cinematic experience right at home.
While the resolution of the movies isn't high, the visual style gives off a nostalgic, retro feel. However, the audio quality may not be ideal unless users connect a Bluetooth speaker, as the phone is enclosed within the box. Additionally, the projection creates a mirrored image of the phone screen, making it impossible to stream content from services like Netflix.
It's also worth noting that after using the box, your phone might just have a slight hint of pizza—though we're not sure if that's a feature or a side effect. So far, this interactive pizza box is only available in Hong Kong, and Pizza Hut hasn't announced any plans to expand the project to other regions. It’s a fun and creative way to blend food with entertainment, showing how brands can use innovation to stand out in a competitive market.