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Pizza Hut's new takeaway box turns the phone into a projector
[China Packaging Network News] Hong Kong's Pizza Hut has recently introduced an innovative pizza box that transforms a customer's smartphone into a portable movie projector. This creative twist on traditional packaging is not only eye-catching but also adds a fun, interactive element to the dining experience.
The design of the box is truly clever. Inside, there's a special pizza tray and a detachable projector lens. The lens can be easily snapped into a pre-cut hole on the front of the box. To start the experience, users simply scan a QR code located on the side of the box, which takes them to a webpage featuring four short, pizza-themed movies. Once a film is selected, the user places their phone in the tray and projects the movie through the box. It’s like having a mini cinema right at your table.
While the video quality isn't high-resolution, it gives off a nostalgic, retro feel that fits well with the playful concept. However, the audio might not be the best unless you use a Bluetooth speaker, as the phone is placed inside the box, which can muffle the sound. Additionally, the image displayed is a mirrored version of the phone screen, meaning streaming services like Netflix won’t work properly.
There’s also a small risk that your phone might end up smelling like pizza after the movie ends—though that’s probably the least of your concerns.
So far, this unique pizza box projector is only available in Hong Kong, and Pizza Hut hasn’t announced any plans to expand the idea to other regions. Whether this will become a global trend remains to be seen, but for now, it's a fun and memorable way to enjoy a meal with a little extra flair.