Now, the domestic traditional brand giant Camel Camel’s women’s shoe brands have recently topped the sales charts, surpassing Bailey’s and other traditional branded women’s shoes, and the total sales have ranked first. How does the CAMEL Camel Shoes brand continue to expand in the turbulent and embarrassing e-commerce environment and become the leader of the camel e-commerce empire? Traditional brand e-commerce layout should choose?
Wide variety, fineness, depth, and eye-catching layout of CAMEL camels
Earlier touch-net earlier traditional brand giant CAMEL camel and BeLLE Belle, their respective e-commerce road, or success, or compete, and this is just a representative example of traditional brands turned to e-commerce.
As an independent women's shoe brand extended from the CAMEL camel brand, camel women's shoes did not see any vocalization, expert analysis, etc., but it was always surprising when the results were announced. Recently exposed, camel shoes have been quietly beyond the Belle, Red Dragonfly and other brands, for the first time in a row steadily ranking the entire network of women's shoes sales of the throne (according to the data Rubik's Cube 2012.9-2013.8 statistics). Why do camel shoes get such results?
How to correctly lay out the brand e-commerce platform is a very critical strategy. Camel currently covers more than 50 stores across all e-commerce platforms. There are only 6 flagship stores in Tmall. It owns independent B2C malls with vertical e-commerce, but it focuses more on the power betting of e-commerce providers on major platforms.
While looking at CAMEL's category of camel brand, you can use the three keywords: wide, fine, deep. The five categories of camel line, men's shoes, outdoor, men's, women's shoes, leather goods are doing well. Among them, there are also the "successful sales of men's shoes for the first time in the entire three-year network" and "for the first time in three consecutive years, the number of outdoor apparel for the entire network â— the number of shoes sold". In addition, in 2012, the "double 11" single-day shop sold hundreds of millions of enviable achievements, and the development has been anomalous. With the advantages of both online and offline brands, capital, resources, and logistics, we can quickly conduct marketing layout on the entire network and plan the competition strategy among many traditional brand predators. It is only natural that Camel women's shoes have achieved such success in the tide of CAMEL camel brand development in recent years.
In the period of rapid development of e-commerce, a wide-ranging, long-term vision, the rapid accumulation of economies of scale, and win the future. From the rapid development of the camel brand in recent years, this approach is clearly wise and correct.
Channel Selection, Belle's Struggle and Change
Traditional brand companies have not given up on the belief that “channels are supremeâ€, but here only refers to offline channels. The original huge distributors became disadvantages in front of e-commerce, price conflicts, channel restrictions, and the layout of the store's terminal shop are common problems. The lack of e-commerce experience, and the lack of online sales of digital support for traditional companies, the possible mistakes in the supply of goods to make decisions, but also to the traditional brand of e-commerce development is full of smoke.
Observe Belle's actions in recent years, and its vertical e-commerce network has occupied the main position. Excellent purchase network developed rapidly at the beginning of its establishment, but its development performance was sluggish, and it was caught in the flood of vertical e-commerce collective decadence in the market. Although there are brand stores on other platform e-commerce companies, they are also flat and unsatisfactory.
This year, Belle, who has re-established its name from Excellent Buying Network, is still an unknown status quo. Belle advocated the "online and offline integration", that is, online customer orders, and then express delivery through the nearest physical store. In this way, invisible problems have arisen. With the opening of the online store IT system, the involvement and allocation of even greater human resource costs has increased the logistics speed of the product, but it remains to be seen in the future whether the cost savings or the order delivery is smooth.
Looking back at the performance of Belle's e-commerce business, there has been no outstanding performance. The sales of products on various e-commerce platforms are also lacking in vitality. They have also been taken over by Daphne and even have been deprived of status. From the evaluation of the performance of a brand store data, such as store ratings, promotional activity, brand marketing methods, their performance is less a layer.
Double 11 to send tricks, romantic Paris tour
According to informed sources, this year's CAMEL camel women's shoes flagship store activities are rich, the prize is even more eye-catching, not only 1111 yuan cash back spree, this year plans to send out 1 carat to create a romantic dream for women at the same time, Six consumers will be selected to present the "Fashion Paris Freehand" and will meet with camel women's shoes in Paris next year.
CAMEL Camel’s women’s shoes brand surpasses traditional women’s shoes. Belle has become an established fact. The competitive stimulation of business warfare, the meticulous layout of the market, and the multi-category go hand in hand all signal that CAMEL camel’s future development is still far away. Today, the double 11 war has begun, how to eat more in this e-commerce feast, the best performance has become the primary task of many traditional brands, I believe that has become the number one selling CAMEL camel shoes brand will not Vulgar performance.
Nightstands are a must have for any bedroom. Store bedside essentials in a Nightstand. Functional, modern, stylish bedside tables are the perfect storage solutions for your bedroom. With amazing nightstands, you can keep everything within reach as you sleep. Check out our quick guide to bedside tables so you don't miss a thing.
Our Dovetailed Drawers are highest quality and have Full extension ball bearing drawer slides.
