In May of this year, it was destined to be a month for the home improvement building materials store. The “May 1st†holiday has launched its own promotional activities, and the promotion is even the biggest in the first half of this year. For example, during the “May 1st†period of Xiyingmen, the sales promotion of BMW was set to a new high. If you think that the promotion war is over, then it is wrong. It is understood that the "May 1" promotion is only the beginning. In May, relying on the nodes such as the Dragon Boat Festival and the June 1 holiday, the promotional activities of home improvement building materials will run through the whole month. For example, Xiyingmen is preparing for the May 30th peak night banquet building materials furniture 50% off, May 31 multi-agency cooperation to hold the mass-market promotion, the terminal building materials market point-to-point promotion, promotional activities are still frequent. Market status 1 Promotion is getting bigger and bigger Judging from the intensity of this year's "May 1st" activities, this year's home improvement building materials promotion activities have become more and more important, and the home improvement building materials industry has entered the link of small profits but quick turnover. Some insiders pointed out that many of the current home store profit margins are not as good as before, and can only be exchanged for price. Many times, merchants have to take out some products at a loss to make special offers, in order to attract customers to the store, to make up for losses through the sale of other goods. May home store busy promotion customers value product quality Under this circumstance, it is found that the promotion of this year's activities is more fierce than in previous years. A single company is basically difficult to afford, and it must be promoted by the store or alliance to achieve the purpose of promotion. Deng Jinfu, deputy general manager of Xiyingmen (Fuzhou) Building Materials Furniture Plaza, said that from the promotion results of this year's “May 1stâ€, the market is still strong, and the level of promotion can greatly influence the final choice of customers. . Huang Zulei, director of the planning business of Shangdu Building Materials, said that the current customers have become more rational and will not simply pay for the promotion. This method of promoting sales by promotion can be said to be the performance of overdraft market consumption. Market status 2 More and more promotional businesses In the interview, I learned that many businesses are complaining that the current market is getting harder and harder. It is impossible to rely on a company to make a big deal. Many businesses are looking for opportunities to warm up. Relying on the integrated operation of the store, or the joint exhibition of the alliance, can rely on the collective strength to increase sales. Nature floor Chen Hangrong said that in the past years, a single alliance and 12 businesses to do an exhibition can receive good results, and now at least 16 or even 24 companies jointly organize exhibitions to receive certain results. According to Deng Jinfu, deputy general manager of Xiyingmen, every promotion held by Xiyingmen can bring good results to participating merchants. Although the sales of non-participating merchants are also good, there is indeed no amount of merchants participating in the promotion. Big. Customer response With the promotion and attention to product quality, we interviewed a lot of customers who came to visit the furniture. For the increasingly popular sales trend in the home building materials industry, many customers expressed their pleasure, but some customers also believe that the promotion is not It must be suitable for everyone. As a consumer, of course, I want to buy a cost-effective product, but I must not sacrifice product quality. Mr. Lin said that the recent renovation of the home, there will be activities to see, sometimes the special products launched by the business do not need their own, shopping lottery often misses, so they are more concerned about the quality of the product. So I care more about buying the furniture and enjoying the services I deserve. Deng Jinfu, deputy general manager of Xiyingmen, said that at this point, the store has a natural advantage. In addition to being able to give customers a lower price, the store itself can provide more services after the customer pays the bill, so that customers can avoid worries. Weihai Tong Park Arts & Crafts Co.,Ltd , https://www.whtongpark.com