Jinjia Shares: The core business of large packaging is actively deploying the big health industry

Introduction: Recently, Jinjia shares released the development plan for the next five years: focus on bigger and stronger "big packaging" and "big health" two pillar industries, and achieve revenue of 9 billion yuan by 2020 (health industry accounts for 10%).

Large packaging: On the basis of maintaining a steady increase in the main growth of the tobacco label industry, it will be extended to the smart packaging sector such as consumer electronics and food (planning to account for 30% of revenue by 2020), as well as supply chain financial services. The company will build a platform for “Internet Wenchuang Packaging” by building a smart cloud and intelligent ecosystem, strengthening R&D investment, enhancing independent innovation capability and flexible use of capital instruments (extensions, employee stocks, etc.).

Great health: building a “bio-industry incubation base” (focusing on the field of cancer treatment and anti-aging), and building a complete ecosystem of bio-pharmaceuticals, health tourism, cancer prevention and health insurance through investment, acquisition and cooperation. . The company has previously launched e-cigarettes and smart health smoking tools, and has accumulated some experience in the field of big health.

Hongjin Printing, which was acquired by Jinjia Shares a few days ago, is one of the modern packaging printing enterprises with large scale and advanced technology equipment. The main products of Hongjin Printing include cigarette labels and electronic product packaging. Affected by the splitting of Sichuan-Chongqing cigarettes, the order volume in the first three quarters has declined. With the completion of the splitting of Sichuan-Chongqing cigarettes, it is expected that the sales scale of Hongjin Printing will continue to grow steadily, and the acquisition of 33% equity of Hongjin Printing will be further developed. Enhance the company's control. In addition to the tobacco label business, Hongjin Printing actively cultivates new products such as electronic product packaging and RFID intelligent electronic packaging. Since 2014, its main business has been involved in non-cigarette products such as electronic packaging, and the proportion of non-tobacco products revenue Rapid improvement. At present, we have accumulated brand customers such as Vivo mobile phones and cold sour toothpaste. In 2014, the company achieved revenue of 439 million yuan and net profit of 81.96 million yuan.

The acquisition price is reasonable and the two parties are expected to form business synergies. The purchase price is only 6.5 times corresponding to the 2014 P/E, and it is expected to increase the performance of Jinjia by 5%~7%. At the same time, on the basis of tamping the cigarette label, Hongjin Printing actively extended to the field of fine packaging, which is consistent with Jinjia's “big packaging” development strategy. In the future, both parties are expected to form synergies in raw material procurement, customer resources, and technology to enhance Jinjia's comprehensive competitiveness and profitability.

While the packaging and printing business is developing steadily, Jinjia shares attaches great importance to the expansion and promotion of enterprise transformation and upgrading. Based on the growing social health awareness and the sharp increase in health demand, the health industry has a huge space for development and a broad market prospect. The company plans to cultivate a domestic and internationally influential health industry cluster and well-known brands by 2020. 10% of the income (900 million yuan) has become the company's second largest industry. The cigarette label business can provide financial and liquidity support for the development of the big health industry, and form complementary advantages between industries.

Accelerating the layout of the “big package and big health” field through outreach mergers and acquisitions is an important development idea for Jinjia, and the follow-up capital operation is expected to accelerate.

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