VR+ e-commerce, unlimited prospects

[China Packaging Network News] China Joy, which has just ended, was dubbed ChinaVR by the exhibitors. It can be seen in 2016's VR market that there is much fire. This also confirms the general trend of virtual reality being used in business. Whoever first seizes this blue ocean may gain the initiative. In order to increase sales more quickly, e-commerce is undoubtedly a must-see. XiaoBi sees it as an upstart of VR manufacturers and cooperates closely with Beijing Jinkai Ruiming Information Technology Co., Ltd., a commercial partner, to build an e-commerce platform for PICO products and build an Internet marketing position, which has been extremely successful.

Customer profile

Little Bird Look Technology Co., Ltd. is an upstart company focused on creating a platform for end-to-end virtual reality, with sophisticated optical technology, ultimate image algorithms, immersive sound and picture experience and sophisticated industrial design, and excellent ergonomics. Learn to think and integrate to create cutting-edge virtual reality devices and build a healthy virtual reality ecosystem. Committed to building the world's best virtual reality product, focusing on the development of VR headset display hardware and the construction of content platform; the team is located in Beijing, China, Santa Clara, Silicon Valley, and London, United Kingdom. The core members have been engaged in VR since 2012. Virtual product development is a cutting-edge company for VR technology; more than 100 people design, R&D, product and technical support teams have been focusing on product creation and technology research since 2012. Work together with China TV to create the best VR video zone so far, bring together the best audio and video resources, more than 300 native 3D movies, more than one million hours of video resource library for more than 70 live TV channels, and more compatible with hundreds of VRs Games provide endless stream of fun for virtual reality devices.

Project Background Business Challenge

With the rapid development of the Internet, PICO began to establish an Internet marketing model in 2016. The leading IT+ service provider in China sent its partner, Beijing Jinkai Ruiming Information Technology Co., Ltd., to create a PICO product e-commerce platform and provide a convenient line for purchasing products. The online platform integrating the sales platform, on-line after-sales service platform and experience platform enables online shopping to no longer be a single purchase product. While understanding the product, it also realizes the tactile sensibility of exploring the mobile virtual reality experience and opening the Internet shopping mall. Marketing model. In a relatively short period of time, the number of registered users of the PICO website has reached 100,000, and sales have increased dramatically, reducing labor costs and publicity costs. Because the successful establishment of the Internet mall marketing model, PICO to meet the market demand, the latter will be fully involved in the promotion of e-commerce, the virtual reality equipment into the real estate marketing, home improvement area, education and training areas, urban planning, bring People are more convenient.

ONex Online Retail Solutions and Project Performance

ECstore is a high-quality e-commerce retail platform built with consumers as its core, helping companies to quickly convert consumers, increase spending, meet the multi-touch point shopping experience in the mobile Internet era, and support consumers in mobile touch screen and WeChat shopping. demand. Creating a unique B2C business is the best choice for companies to develop e-commerce. In order to meet the needs of birdwatching, ONex's online retail solution provides the best solution.

In the end, the EPSO product e-commerce platform provides a sales platform and after-sales service guarantee platform for the convenience of purchasing products, enabling consumers not only to purchase products, but also to realize the real touch of VR experience and to increase the shopping pleasure. The maturity of the e-commerce platform has been established to meet customers' online shopping while saving PICO's labor costs.

Jin Kai provides multi-platform (PC station, M station, iOS, Android) and high-end front-end development, combining commercial stable, high-performance back-end platforms, to meet the platform requirements of PICO's short construction period and high reliability. Build an e-commerce platform that supports 10,000 single days in 1.5 months, and integrate seamlessly with PICO's official website through system integration and single sign-on. The PICO's new product launch conference perfectly supported the PICO's hunger marketing strategy and gained users' constant recognition.