Design packaging for the characteristics of the customer base
Unilever's AXE series of packaging products has a very clear positioning - young people between the ages of 18 to 35 years old. Therefore, the focus of their packaging design is to attract these people. This series of bottles is a thick molded black plastic container, rough appearance, very popular with these young people, using it to install shower gel is just as easy to install lubricants.
Design reusable packaging
The small beverage market has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. A foreign tea company has launched a special packaging. The product it introduced was very special in itself - tea with pomegranate juice. Packaging is even more worth mentioning. The beverage is contained in a common strip of glass, with a lid and a heat shrink label on it. The label reads: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.
Make the package interesting
Interesting packaging is not just children's patents. Adults also like interesting things. The main design style that occupies the children's product packaging, such as bright colors, different general shapes, can also be used in adult product packaging design, as long as they are more exquisite. The first industry that incorporates the 'fun' element in packaging design is the wine industry. You just have to spend some time strolling through the local small shops and you can find many bottles with labels such as horses, penguins, kangaroos, frogs, swans and more. Instead of preparing a penguin-shaped bottle, simply printing a penguin on it is enough to make it stand out.
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