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Pathfinder: Outdoor King's journey is highly recommended by Star Ocean
**Pathfinder: The Journey of the Outdoor King – Highly Recommended by Stars and Sea**
**Review Date: June 12, 2015 at 9:45 PM**
**Event:** On June 5, the company released an official announcement that outlines several key developments.
1. **Equity Financing Plan:** The company announced its plan to raise capital through a fixed-income increase. It aims to issue no more than 80 million shares, raising up to 2.106 billion yuan. The funds will be allocated to six major projects: the Pathfinder Cloud Project, the Camping, Skiing, and Multi-Functional Outdoor Experience Center, the Greenfield Outdoor Travel O2O Project, the Vertical E-commerce Project for Outdoor Products, the Outdoor Security Support Service Platform, and a supplementary liquidity project. The specific amounts allocated are as follows: 517 million yuan for the cloud project, 822 million yuan for the experience center, 200 million yuan for the O2O project, 188 million yuan for e-commerce, 178 million yuan for the security platform, and 200 million yuan for liquidity.
2. **Name Change and Leadership Restructuring:** The company is planning to change its name from Beijing Pathfinder Outdoors Co., Ltd. to Pathfinder Holdings Group Co., Ltd. The chairman, Sheng Faqiang, will take on the role of President of the Group. Peng Yi, Hao Hao, and Zhang Tao will serve as Vice Presidents, each leading different business divisions such as outdoor, travel, and sports.
3. **Appointment of Zhang Tao:** Zhang Tao has been appointed as the head of the Sports Division. He brings extensive experience from companies like Lenovo, Wanda, and Anta. His background includes expertise in sports marketing, strategic management, brand development, and TMT investment and acquisitions.
**Our Opinion:**
The company's planned investment of 2.1 billion yuan into these six key projects highlights its strong commitment to building a comprehensive outdoor ecosystem. The Pathfinder Cloud initiative is expected to drive internal synergies, enhance the industrial chain, and improve user service efficiency. The camping and skiing experience center, along with the Greenfield O2O project, addresses critical industry pain points and enhances service models. The vertical e-commerce and security platform projects are anticipated to evolve into industry-wide solutions, creating significant network effects. This capital raise is a crucial step in advancing the company’s outdoor ecosystem strategy, reinforcing its position as a leader in outdoor lifestyle solutions, and supporting its vision of promoting a healthier, active lifestyle for the public.
With this expansion, Pathfinder is well-positioned to lead the next phase of growth in the outdoor industry.