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Pathfinder: Outdoor King's journey is highly recommended by Star Ocean
**Pathfinder: The Journey of the Outdoor King – Highly Recommended by Stars and Sea**
Review Date: June 12, 2015, 9:45 PM
**Event:** On June 5, the company released an official announcement with several key updates:
1. **Capital Increase Plan:** The company plans to issue no more than 80 million shares, raising up to 2.106 billion yuan. The funds will be allocated to six major projects: the Pathfinder Cloud Project, the Camping, Skiing, and Multi-Functional Outdoor Experience Center, the Greenfield Outdoor Travel O2O Project, the Outdoor Products Vertical E-commerce Project, the Outdoor Security Support Service Platform, and a supplementary liquidity project. Specific amounts for each project are as follows: 517 million yuan for the cloud project, 822 million for the experience center, 200 million for the O2O platform, 188 million for e-commerce, 178 million for the security service, and 200 million for liquidity.
2. **Rebranding and Leadership Changes:** The company is changing its name from Beijing Pathfinder Outdoors Co., Ltd. to Pathfinder Holdings Group Co., Ltd. Sheng Faqiang, the chairman, will now serve as the group’s president. Peng Yi, Hao Hao, and Zhang Tao will take on the roles of vice presidents, each leading different business groups—outdoor, travel, and sports respectively.
3. **New Leadership in Sports Division:** Zhang Tao has been appointed as the head of the sports division. With prior experience at Lenovo, Wanda, and Anta, he brings extensive expertise in sports marketing, brand strategy, TMT investment, and business management. His appointment is seen as a strategic move to strengthen the company’s presence in the sports sector.
**Our Opinion:**
This capital raise of 2.1 billion yuan marks a significant step forward for the "Outdoor King." The company is clearly positioning itself as a leader in the outdoor industry, aiming to build a comprehensive ecosystem. The Pathfinder Cloud initiative is central to creating internal synergies, optimizing the supply chain, and enhancing user experience. The investment in the multi-functional outdoor experience center and the O2O travel platform addresses key industry challenges and improves service models. Meanwhile, the vertical e-commerce and security platforms are expected to drive large-scale adoption and generate strong network effects. This capital increase not only supports the company's ecosystem strategy but also reinforces its role as a top solution provider in the outdoor lifestyle sector. With these developments, Pathfinder is well on its way to becoming a major force in promoting healthier, active lifestyles for the public.