Furniture "private customization" into the cost-effective era

Customize a special children's room and customize a dreaming cloakroom... Many consumers are not satisfied with the uniformity of the store furniture, and they hope to customize their own furniture products according to their own house characteristics and living needs, and even participate in the design themselves. . However, when it comes to “private customization”, the price is often prohibitive. Indeed, the price of hundreds of thousands of private custom furniture has not been consumed by the average working class. Nowadays, with the cost control of furniture companies strengthened, the private customization of furniture is entering a cost-effective era. The industry believes that custom furniture will have a broad market in the future. It is one of the growth points that furniture manufacturing enterprises can't ignore, aiming to lay down their bodies and develop cost-effective products in a timely manner, aiming at relatively more common consumer groups. Custom aristocrats are entering the home of the people

Since 2005, with the continuous improvement of people's living standards, private custom lifestyles have gradually emerged and become one of the ways for the new rich to demonstrate their own taste and value. With the improvement of the wealth level of Chinese people, the market space for private customization in China has become increasingly apparent, and the demand for high-quality, personalized lifestyles has become increasingly prominent. The era of “private customization” of furniture has also become popular.

The fascination of furniture "private customization" is that it really tailors the interior space. The essence of customization is derived from the uniqueness of the interior design style. Each piece has only one owner. Its uniqueness and honor is also one of the values. Therefore, in those few years, private custom-made furniture was regarded as a symbol of power. More than 100,000 or even hundreds of thousands of pieces of furniture became the hearts of rich people, but ordinary consumers could only look far, but could not match them.

However, as of the end of 2011, as more and more 80s joined the decoration family, the personalized demand became the first appeal of the decoration. Privately-tailored furniture began to evolve slowly, from the original luxury and expensive rich, to the love of young people who focus on quality and style.

Reduce cost, ensure quality and improve cost performance

Replacing expensive solid wood with relatively low-cost “healthy and environmentally friendly” panels, the tedious engraving technology has evolved into a minimalist design with the highest user experience, with online sales as the main channel to reduce rent and renovation costs. Nowadays, private custom furniture has already passed the inevitable requirement of young people to show their self-attraction, and they have won their favor, so that they can quickly sell the market and the demand is increasing rapidly.

According to industry insiders, in terms of cost control, many furniture custom companies have racked their brains, but the quality is guaranteed to reflect the true value of private customization. Some furniture custom-made enterprises have improved the shortcomings of traditional hand-made furniture and finished furniture, such as single color, small material selection, poor environmental performance, and difficulty in matching with other furniture. Imported plates are used to provide consumers with a variety of colors. Even let consumers participate.

Not only that, the current process of furniture customization is becoming more and more simplified, that is, the whole set of services: “door size + furniture design + distribution installation + after-sales start”. It is understood that the first is the furniture custom enterprise to send people to the door to measure the size of the house, then the designer out of the first draft design, communicate with the customer, modify, and then make a second measurement, the design is more accurate, then determine the program, and finally production Completed, the logistics department distribution installation master installed on site. The whole process of consumers is worry-free, easy, and labor-saving. It is not difficult to understand that furniture customization becomes a consumer fashion.

Low prices are welcomed by consumers

“I am planning to make furniture customization.” Mr. Fan said that after taking a lot of furniture hypermarkets, he still put his eyes on customization. “I have already seen a company’s customized products. I like them very much. The style, I hope to be able to customize a set," he still calculated an account, "If I buy a 6666 yuan cabinet in their home, then buy a children's bed, then wardrobe, shoe cabinet, bathroom cabinet, wine cabinet, There is one bookcase, the total price is less than 25,000 yuan, then 30% off, and then send a double bed, equivalent to less than 20,000 yuan, I have all the kitchen cabinets, home appliances and furniture in the house!" He said, this The price is very affordable.

In addition to the low-cost customization is welcome, the customization of the tailor-made features is more recognized by consumers. "My wedding room has a separate room, I am specially prepared to put clothes, but the finished wardrobe is either big or small, and it can't be used reasonably. I want to customize the cloakroom in the movie, but I am afraid it is very expensive." Miss Chen decided to take the custom route for the dream cloakroom. “Guangzhou (real estate) has many summer clothes, so I often feel that some finished wardrobes have large space for hanging coats, but there is not enough space for storing small clothes. If you customize them, you can follow them completely. The idea is that, in addition, I have a lot of shoes, and some need not save a lot of space to save."

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