All along, the development has been treated like a princess, and it is in a high position. Therefore, for many ordinary people, smart homes have always had a mysterious veil, and the feeling of envy arises spontaneously. But under the cover of mystery, the concept of smart home was “misunderstood†by some of them. At present, smart homes rely on the maturity and improvement of technologies such as the Internet of Things, coupled with the guidance and encouragement of national policies, the user population is growing, the industry can not help but shout out the slogan of "pro-people", inspirational pursuit, and the realization of the people aims. What is the closeness of the smart home? How to promote it? These are the key issues for smart home at this time? The development of smart homes has been in its infancy for decades. Recently, there has been a new voice in the industry: home-friendly. The industry has a lot of understanding of the smart home, which can be reflected in the low price; or more inclined to the user's needs; or the operation is simpler. How to understand the people-friendly? To talk about the people-friendly, we must first understand that the user's needs are hierarchical; and the value of the product is based on the user's needs. Therefore, the realization of smart home-friendly people means multi-level satisfaction. Specifically, it can be divided into three levels: high school, low school. The so-called high-level demand is reflected in the user's more emphasis on the function of the product, to be stronger, more comfortable, and higher in performance; while the low-level demand is reflected in the basic function of the product function, the price will be low. Some, there is no special emphasis on intelligent features; therefore, to understand the level of different users. Smart home is very "money" scene "grounding gas" is the key Similarly, in the future, when the standards for smart homes are formulated, we must also examine the situation, and set standards for products and systems because of different needs. Smart home has always been a high-end product, intelligent; while TV, telephone, Internet applications, lighting control, and intelligentization are primary, home, building intercom, access control, giving users a safe need; if more features are added, Costs will increase; different levels, different functions, and different forms of people-friendly; medium-to-high-end users exist in the middle class, while the middle class in China is gradually over-sized, while the users of smart homes are mainly in the middle and high-end users. At this time, the focus of the company is to work hard on the function of the product, digging the market and seeing the future. Suggestions for smart homes and people To understand the user needs of each class is what? According to their own market positioning, research and development of smart home new products, do a series of marketing and channel preparation. Therefore, understanding the real needs of users is the key to the smart home. As the most popular season for building materials such as flooring, the sales of flooring are not as good as in previous years. At the same time, many flooring brands have taken the lead in entering a new phase of brand warfare. For the market with oversupply, all major flooring companies need to come up with the full challenge to the present. Industry profit decline In the early years and years, stimulated by huge market demand, the floor production lines in various production areas have increased and increased, and the antique flooring has eroded market share, and the competition in the industry is naturally fierce. Technical equipment, production capacity, variety specifications, color design, product quality have been very mature, product differentiation is not big, at present, the flooring industry has entered the era of small profits. Although many companies in the market are able to pull more customers into the store, they are carrying out product promotion. This type of phenomenon is very common in the flooring industry. However, the market sales are still very dull. Some enterprises even have an imbalance between production and sales. The sales volume is only between 60-80% of the output, which will undoubtedly be a fatal blow to those small and medium-sized flooring companies. How to develop a corporate brand strategy when the profit in the flooring market is lower? Floor production technology continues to innovate, product supply has surged, and corporate inventories have increased, and there has been an oversupply in the market. How to effectively make products the first choice for customers in the homogenization period is the pursuit of enterprises. Formulating a brand strategy that suits the company, so it becomes the key to the brand to stand out and make the company's long-term development. There are many ways to brand strategy, and which one is applicable, it will vary from time to time, from place to place, and from company to company. Brand image strategy For products of similar quality, after many consumer experience, the experience increases, and the attention to the product is gradually weakened. It is not just a rational choice of the brand, and it begins to pursue the perceptual value beyond the functional needs. Then build brand, you need publicity through advertising and other means to establish a good, unique emotional benefits of the brand image to attract consumers to buy. For example, the floor products that are celebrity endorsements are embedded in the image of the brand with the image of the stars, which is conducive to the acceptance of consumers. Brand positioning strategy In such a market explosion of information, flooding advertising, vulgar slogans, consumers will get bored. Although there are many brands on the market, when buying goods, consumers are more likely to prefer the representative brands of the products. Therefore, at this time, the brand strategy is that the business operation should shift from the market to the consumer's mind. The enterprise will go all out to let the brand occupy the position of a certain category or characteristic in the mind of the consumer, that is, become the representative brand of the category or characteristic. It is the first choice for consumers to generate relevant needs. Choosing a good brand strategy method has a clear brand positioning, which is the key to achieving long-term development of the company. The so-called "good brand positioning is half of the brand's success." In order to allow consumers to clearly identify the characteristics of the brand and the core value of the brand. In terms of product development, packaging design, advertising design, etc., we must focus on brand positioning. In the middle, we will invest a lot of manpower and material resources, so we should set up a brand strategy as soon as possible, like a sail with a compass, and reach the brand building at the fastest speed. the other side. In September, the “Golden September and Silver 10†law of the property market will drive a batch of new sales, and the home building materials industry will also start to waver. People say that "early birds have food to eat", for the coatings industry, whoever prepares the sooner and better, who is likely to harvest a bigger market cake. Zhejiang Shengfa Textiles Printing&Dyeing.,ltd , https://www.chzjsf.com
As an important item in home decoration, paint will naturally become a hot item in the upcoming decoration season. It is understood that in the coatings industry, the use of renovation seasons or major festivals for promotion has become a promotional opportunity that coating companies have to pay attention to. Although this kind of promotion, sometimes the results are not satisfactory, but many coating companies are involved. If you don't participate, the final result is definitely self-evident, so under the “hot†of many paint companies, the promotion is naturally more and more intense. Every holiday or decoration season comes, paint companies will be through discounts, road shows, gifts and other promotional methods, in order to drive the overall sales of paint companies.
In fact, it is not difficult to find out that with the continuous improvement of people's consumption level, it is hoped that the centralized purchase in a certain holiday or industry peak season has been replaced by daily convenient purchase, and the overall degree of benefits and holiday promotion. Equally comparable. On the contrary, in the "Golden September and Silver 10" and "May 1" and "11" sales seasons and big holidays, more and more people do not want to go out shopping. The logical thing is that the holiday marketing and the peak season are becoming more and more embarrassing, and the temptation to attract people from people has become a pollution that people have a great resistance. Take the market that has been more bleak in recent years to analyze, the performance of “Golden September and Silver 10†marketing is not as good as one year. Of course, this is inextricably linked with the market environment, but the “Golden September and Silver 10†and the cost of holiday marketing A large amount of manpower, material resources and funds, many paint distributors said they will be treated with caution.
“Promotional activities can't be done, but they can't copy the previous model. The same activities and promotions will cost more and more. In order to keep profits, we need to integrate resources. That is to say, the more stores in the same market, the richer the product category, the more you can keep. The profit of the promotion. Otherwise, the single store promotion, the product category is single, it will become more and more difficult to profit from the activity promotion.†The existing paint sellers began to reflect on the way out of the promotion.
Many people in the industry believe that the promotion activities of the coatings industry need to have a certain degree of control. Enterprises should, according to their own circumstances, timely launch promotional activities that suit their own needs. If the enterprise needs to recruit dealers, it can strengthen communication and expand brand communication through oil woodworking activities; if the company promotes new products, it can be promoted through road practice and other forms of on-site practice, regardless of such promotion. Whether the method is helpful for improving sales, but with targeted and targeted promotions, the final result will be more effective than blindly following the promotion.
In the event that the event promotion is becoming more and more “weak†and “difficultâ€, how can the paint company find a way out and finally grasp the good opportunity of the holiday promotion in order to stand out in the upcoming “Golden September and Silver 10†peak season.