Most of these corporate leaders are also the founders of the company. They have a lot of protection for the companies that they have established. They have not escaped from the good feelings of success in the past and they have to ask questions. However, because they had received less formal education before and were not good at observing and learning, their arrogant behavior interfered with many changes in the company. The development of packaging products and technologies in China began ten years ago. It is a strange thing that they will not lose the market when they face the mature packaging of multinational companies. In the washing and chemical industry, more than ten years of unchanged domestic products have become bleak in the face of P&G's continuous emergence of new fashion brands. How can one sigh with regret? 2. Measured by standard human factors, service sense, customer care, void; Chinese companies that cooperate with multinational corporations often encounter returns or even claims, sometimes because the packaging does not comply. Our Mainland companies often use the phrase “essentially†to measure the packaging, which makes it impossible for the other party and the third party to rely on it. The company has been leading the new flying of the domestic refrigerator market with quality and reliable technology. When OEM production for GE, it was scrapped due to an almost negligible white spot on the suspended dust in the air when electrostatically dusting the refrigerator enclosure. The new trapeze's complaints cannot be satisfied with the standards set by Sigma. However, GE requested that the new fly must have two holes in the plastic bag on the outside of the refrigerator. This is to prevent children from suffocating themselves when they are playing. GE's humane care here reflects the redness of the domestic companies that are just slogans. 3, predominant factors of strong brands; When the buyer's market regards the packaging of a strong brand as a selection criterion, the difficulties faced by weak brands in seeking differences can be imagined. When the weaker brands have to yield, the strong brands will use the lead to redouble their pressure. The stronger the stronger, the weaker the weaker. Not long ago, Coca-Cola's Chinese company's folk cola packaging jumped out. The local Coca-Cola party wakes up and generally catches up. It's somewhat breathless. 4, Western consumption patterns affect the packaging design in the Mainland; Design ideas can be beyond the standard limits but can not erase the designer's cultural heritage. National culture is the basis of design ideas. The spread of Western culture is in no way due to the backwardness of Chinese culture. Culture does not have advantages or disadvantages. However, with the entry of Western culture, its consumption patterns often become real intruders. We can't refuse those young people whose hair dyed clothes are loose and full of mouthfuls of fresh words to live around. Although we can disregard them, if we don't follow their minds when they change, we really don't know how much dust will fall on the packaging. 5, the principle of capital speaking and packaging; Good ideas are not hard to come by, but designs without good capital cannot be realized. A bottle may be less than 5 cents, but the cost of making it may be tens of thousands. At this time, the capital confidence will be decided or not. Perfect needs cost. Improvements in packaging mean re-costing, and large companies can be abandoned for the best investment in the past thousands of inputs, but for the weak capital, luxury is like New Year. Constrained by capital, the differences in process technology can make the effect of production significantly different. The pros and cons of packaging also affect the scale of sale. The scale of sale is counterproductive to the accumulation of profits. Marketing issues are repeated until the company's demise. 1, seriously The most important thing for disadvantaged companies to catch up with is to be serious.æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ æŠ . 2, avoid weaknesses Give way and occupy the hatchback. Businesses are strong or weak, and spending power is equally strong. Find a suitable consumer group in the market segmentation. Your packaging is good but it is expensive. Mys is simple but practical. The probability that a plain living person chooses me is greater. 3, innovation Really able to win the market, packaging innovation is a mountain weapon, but the prerequisite for innovation must be familiar with the buyer's market, master the consumer psychology, can not only innovation and innovation. 4, input consciousness Packaging is the best advertisement. The necessary increase in packaging costs can reduce other aspects of marketing investment. It is very necessary to "dress" the package "this axe" before the product is put on the market. In short, any changes in commodity packaging are for service marketing, and its core is to be able to sell products. This purposeful change will be successful
When marketing diagnostics are performed for companies with good scientific and technological capabilities, it is often found that their marketing problems have become apparent before the sale of the product. That is the packaging problem. The overall lag in packaging concept has further widened the gap with advanced companies in competition.
First, several causes of packaging problems
1, The head of the company is obsolete, and it is easy to satisfy the status quo;
Second, reduce the negative impact of packaging problems in marketing
The gap between the "unpredictable forms of war and impermanent forms of water" cannot always exist. Find problems, analyze problems and find solutions.
Product Packaging from a Marketing Perspective
When the market becomes a competition center, sales have to rise to marketing; if you want to take the initiative in marketing, product packaging must be pioneering.