III. Title layout rules The structure of the title 2. Title font, font size 3. The kerning, number of lines and line spacing of the title 4. General rules for title layout
The title is a summary of the core and the theme of an article. Its characteristics are concise, structured, and eye-catching.
There are many titles in books, which are big, medium, and small. The largest titles in books are called first-level titles, followed by second-level and third-level titles. If the largest title of the book is a chapter, the first level heading starts from the chapter, the second level is the section (*.*), and the third level is the head (*.*.*). The level of headings shows the logical structure of the content of the text. Usually, they are distinguished by different fonts and font sizes, so that the chapters of the book are clearly defined and the levels are clear and easy to read.
(1) The font of the title should be different from the font of the main text. It should not only be beautiful and eye-catching, but also be compatible with the body font. If the headline word and the regular text are the same font, the headline should have a larger font size than the text.
(2) The font size of the title should be selected according to the size of the book. In general, the bigger the size, the bigger the font size. 16 open surface can choose first or second words as a first-level title, 32 open pages can use second or third words as a first-level title.
(3) The font size should be chosen according to the number of titles in a book. The title of a multi-level title should, in principle, be gradually reduced in terms of department, chapter, chapter and section. The common arrangement is: headings use No. 2 or No. 3, middle headings use No. 4 and No. 4, and headings use other fonts with the same font size as the text.
In typography, all headings must be a multiple of the text line.
The size of the title's position, depending on the circumstances. In more classic works, the main text is divided into several departments or chapters. The title of a department or chapter often occupies a single page. Generally, the first level headings of a book are arranged in rows, occupying a larger position, and occupying about four of the edition hearts. One in a minute. Horizontal rows account for about six to seven lines of the text, three or four lines above and two or three lines below. The first level headings take up about four or five lines, the second level headings take up two or three lines, and the third level headings take up one or two lines. When one or two headings or one, two or three headings are lined up one after the other, the line spacing between headings and headings should be appropriately reduced except for the above.
When the heading does not need to be returned in a row, the height between the second and the second lines between the question and the question is added to the height of the fifth word; the height between the third and the fifth lines is the height of the sixth character; the following is the same as the text of the fourth character. .
In the title layout, there is no uniform standard for headings and lines.
(1) The title order and the inscription are generally on the same line. There is a word (or word and a half) between the title order and the inscription.
(2) The punctuation mark may be interspersed in the middle of the inscription so as to use the opposite. At the end of the question, except for question marks and exclamation marks, the punctuation marks are generally not arranged.
(3) The heading of each row should not be too long. It should not exceed four-fifths of the edition. If it does not fit in the list, it should be changed. The following line should be slightly shorter than the above line. It should also take care of the tone and vocabulary structure. Do not knowingly When the words and sentences cannot be divided, they can be cut longer than they are upward. When the title of the title sequence changes, the next line should be aligned with the title line. If there are more than two lines, the end of the line should be aligned (except at the end of the line).
(4) The subheadings below the section generally do not use the method of centering a few lines between the left and the right. Instead, insert the title, and use the bold typeface with the same number as the body text to line the first line of the paragraph. Empty words.
(5) The title is based on the principle that it does not separate from the text. The headline ban is inconsistent, that is, it is necessary to avoid the situation where the headings are arranged on both sides of the page at the end of the page. Various publications have different requirements for themes. Some publications require no less than three lines of text under the second heading and no less than one line of text in the third heading. Publications without special requirements should have no less than one line of text under the second and third headings.
The method of avoiding the problem is to shrink the text of the previous face (or faces) by one line and move the text of the next face up one line at a time; or move the heading to the upper end of the next face, and put the previous face (or faces) at the same time. The text extends a few lines to make up for the blank status. If it can't be complemented, there is a blank space at the end of the previous one.
5. Title layout method
The layout of the title requires that the title of the title is clearly structured and eye-catching. The font size used for the title should be larger than the text (if the same number is used, the font should be used to distinguish, but the font size less than the body text must not be used). In order to make the title stand out, the typesetting method of empty lines (increase the distance from the top to the bottom of the title) and the lines (using more than the positive number, occupying more positions) are often used. In addition to the main headings, there are sometimes subtitles in the periodical. The common layout styles of the headings (vertical headings and double cross headings) are as follows:
(1) Centered heading: This type of heading is used most often. It can be either ordinal or chapter number or it can have no ordinal number or chapter number. Its layout is as follows:
1 non-order number or no chapter number
Source: Print Forum