How do home businesses develop e-commerce?

Once upon a time, home furnishing companies have suppressed their attitudes towards online sales. Nowadays, with the development of the Internet, home electronics companies have popularized large and medium-sized home furnishing enterprises, taking e-commerce platform to open stores, self-built online malls, and personnel network direct sales and other modes to launch online sales. . The author Ma Shan entered the home furnishing industry in 2006 and engaged in the work of network marketing promotion. At that time, the voice of opposition to the home online marketing market continued, the opinions of the goods, the price mechanism and the brand image were affected, but the Internet was difficult to change. On the Internet, in other words, customers are on the Internet, and there is no reason for companies to not develop on the Internet.

The network sales channel is very different from the traditional channel. The marketing personnel who are accustomed to the traditional channels may not be used to engaging in online sales. How does the online sales tide come to enterprises? The author entered the home industry for network marketing six years ago. Currently, he has established an online marketing company specializing in network marketing consulting and network integrated marketing planning and promotion. He is committed to the research and practice of online marketing in the home industry. The author's understanding of the home industry, coupled with the years of online marketing and promotion, summed up the success of home business companies to develop online sales channels need to take the following steps:

The first step is to build, maintain and promote enterprise network bases.

Enterprise network base, I think you must guess, refers to the corporate website, open up the network sales channel, the website must be built into a marketing-type website, the early image-type website can not meet the demand for online sales, it is best to make an online mall to support online payment At least the function of online communication, the marketing staff can communicate with the customer conveniently and quickly, and guide the customer to the physical store to buy, this is the O2O mode (online promotion offline transaction) often used in home online sales.

Many bosses who do traditional industries will think that the website is built, and everything will be fine, but it is not. The construction of the website base is only the first step of the long march. Just like we bought a mobile phone terminal, we have to do maintenance and repairs. The maintenance and promotion of the website is a prerequisite for the website to generate value. Website promotion is another topic. There is not much discussion here. Interested users can go to China online marketing learning exchange platform to learn more practical methods of website promotion.

The second step is the construction and cultivation of the home network sales team

Home furnishing companies have their own marketing teams, but network channels require professional teams. Website technology, website editing, customer service consulting, website promotion, and online sales expansion are all indispensable. The number of employees can increase the number of indicators according to the development of website traffic. After the model is mature, increase the promotion efforts and increase the online customer service, you can grow bigger. The team of the network sales channel is not the same as the team of the traditional channel. The original team may not be satisfied with the network sales. However, the original team has network-savvy personnel who can transfer to the online sales department to hold important positions because he knows more about the product. The new network marketing department's weakness is often coordinated within the product knowledge and within the company.

The third step is channel integration, multi-pronged

Enterprise online sales, is a new sales channel, can also be said to be a new business model, then online sales only refers to online mall sales? no. The online sales channel includes all network-related sales forms, including self-operated malls, platform stores, online direct sales, and online promotion offline transactions. Self-operated mall is a self-built online mall. Through online communication, customers can place orders online, enterprise delivery, and customer receipt confirmation transactions. Platform stores refer to shops opened by other large e-commerce platforms, including Platform sales form; online direct sales like a brand of tea online sales is typical; online promotion of offline O2O mode has more advantages in the home field, to solve the problem that customers can not see the physical, online is to pull customers to the experience hall, experience The professional consultant of the museum is responsible for offline transactions. At present, household enterprises develop online sales channels. The common forms are as described above. They can be developed in parallel in multiple forms, with multiple approaches and faster returns.

The fourth step is the promotion and maintenance of network brand

In the field of building materials and home furnishing, many large enterprises do not continue to promote brands. Enterprises are well-known in the industry, but they are not well-known at the consumer level, especially in the younger groups of the Internet. This has made it more difficult to expand online sales channels. Therefore, the growth of online sales channels requires a strong network brand promotion, the brand is loud, and the high reputation of online sales will naturally rise. Large enterprises will inevitably have some negative news or other network information. This requires the network public relations experts to protect the brand of the company, put forward the positive information, carry on the negative information, and show the guarantee in front of potential customers is the enterprise. Positive information.

The promotion and maintenance of online brands is the key to the development of online sales channels. This part is also the place where corporate expenditures are budgeted. Buying network promotion services, media advertising resources, etc. These things are equal to the “raw vegetables” that are bought. The trivial work done by the marketing team is equivalent to the oil and salt vinegar in the kitchen. With the raw materials, they can make delicious meals. The author's company, Beijing Xiaoma Zhitu Network Marketing Agency specializes in network marketing promotion. It has rich project experience in soft text marketing, search marketing, forum hype, etc. It can provide integrated solutions for home furnishing companies that have not done online sales channels. Helping home building materials companies to successfully transform in the Internet age.

The fifth step is the coordinated development of online sales channels and traditional channels.

At that time, enterprises were engaged in online sales. The problems they often encountered were serial goods, or the online prices were not uniform. They often collided with offline stores. The customers saw the goods in the store and went online to buy them. As a result, the dealers complained to the manufacturers and produced Some markets are not harmonious. In fact, as long as the company is determined to engage in online sales, these are not problems. Providing exclusive products for online sales and unifying product prices can solve these problems.

For people, I believe that there are people who are willing to do things; for enterprises, if the company is determined to open up online sales channels, we can definitely find a solution to the problem. If someone does not want to do online sales and affect the interests of small groups, they can definitely find a compromise. Excuse.

There are more than 400 million Internet users in China, and the post-80s network community is becoming the backbone of society. They have purchasing power and decision-making power. What is important is that they are active on the Internet. For enterprises, the development of online sales channels is a strategic step. When they first get online sales, they will seize the market opportunity.

Mashan, the network marketing consultant of Xiaoma Zhitu network marketing agency, shares the viewpoint of home network marketing. I hope to help the home business. If there are any deficiencies, please criticize and correct. Unknown details will be elaborated in other articles. Pay attention to the Xiaoma Zhitu official website and the speedway column.

Tablet charging trolley is mainly supported by free pull rod box, cover box, universal wheel, rack scroll wheel, gear mechanism, USB charging socket, LED light, the red warning light, more gear clearance,  voltage regulator and booster chip circuit modules. Is simple in structure. It have more easy to operate and convenient to carry, etc, to reduce the arm under support has obvious effect, convenient for people to travel, to realize Built-in charging function, save energy and environmental pollution. It can fit about 10-30 capacity of tablets.