Jingxin Lipei Marketing Director Wang Jian [Reporter] Hello, Mr. Wang, what new products are there for this exhibition? Tell us about it. [Reporter] When it comes to corporate strategy, SouFun has also launched “China Household Consumption Trend Researchâ€, which is a research sample of key enterprises in the industry in more than 10 key cities, and interviewed nearly 1,000 households in the country. Plan the industry summit forum, and deepen the detailed information of the sample units in the three-dimensional enterprise, so that more people can understand the development trend of the industry. As a leading company in the sanitary ware industry, Huida Sanitary Ware, how do you feel that it should lead the trend of China's household consumption, should consumers? [Wang Jian] In fact, from the trend of this piece, because our stainless steel bath cabinet, domestically speaking, is currently guiding the market trend. Because of the stainless steel bath cabinet now, it can fill the shortcomings of current solid wood cabinets and PVC. For example, solid wood cabinets are prone to problems. Because the quality of the wood itself is unstable, it is prone to cracking and deformation, which is inevitable. It is also inevitable that the PVC cabinet will also undergo deformation and aging discoloration. The stainless steel cabinet can make up for this piece, we still have to make this product bigger and stronger from the product. This is the first one. The second one is to promote this piece, because I am doing marketing, I am promoting this piece of reality in this year's market environment, we are more cautious. Because the current amount is not enough to support a large number of advertising or advertising resources, we may consider more marketing and sales this year. For example, if I do online promotion, can I do a combination of online and offline, this year is more to consider this. Possible advertising is more conservative this year. Backpack style Mummy Bag liberates hands, making travel more convenient Backpack Diaper Bag Backpack,Small Diaper Bag Backpack,Black Diaper Backpack,Mini Diaper Backpack JOYBABIES PRODUCT CO.,LTD. , https://www.my-joybabies.com
[Wang Jian] This is the case. We have come to the exhibition mainly to have several brands. Because this stainless steel brand should be the most high-end in China, this time the first brand is the stainless steel bath cabinet . Second, in the stainless steel bath cabinet, we have a lot of patented products. For example, this year we pushed some white series, which uses patented products. We have a lot of new products coming out this time.
[Reporter] We all say that the channel is king. What are the main sales channels of Jingxin Lipei? What do you think of the precise marketing channel of “coming into the community�
[Wang Jian] It can be said that because of the overall market environment this year, the overall environment of the building materials industry is not very good, but it is an opportunity for us because the stainless steel market is uneven and the low-end stainless steel is more. The high-end stainless steel brand is a blank in the real system of Red Star. It can be said that it is a blank. There may be some high-end stainless steel products in some stores, but this year the whole sales form is not very good, maybe we enter these markets. It is an opportunity. After this time, including Red Star and actually, we also contacted them, the two sides are more interested, so I think that although this year's big form is not very good, but for us, the middle and high-end market is an opportunity.
[Reporter] What is the sales performance in the first quarter of this year? As you said, this year's market environment is not very good. Many companies report that this year's results are not too good, and the pressure is relatively large. Will there be any adjustments in marketing strategy this year?
[Wang Jian] This year's market sales, the retail market should say that the amount of growth is small, basically the same as last year, but the other market like the community and engineering is still increasing, the situation in the whole market is like this. The second is that this year customers should be two extremes, one is a high-end customer and the second is a low-end customer. Because some large and medium-sized cities are restricted, some high-end commercial houses are not restricted, such as villas. There is no restriction on the whole high-end products, the second protection room or some unit welfare housing, this piece of housing is still more for the domestic this year, that is, the two quantities are still relatively large, for the middle commodity housing, this amount Relatively speaking, because of the impact of the purchase restriction policy, people have no way to buy a house, so the amount of this piece is down. We will do two things, the first one is high-end, do some high-end products to meet the high-end consumer groups, the second is to do some low-end products, to meet this part of the consumer group, to capture this part of the volume Live, we are probably such an idea.
In this year's marketing strategy, one is from the entire terminal image, that is, hardware facilities. In this case, the hardware measures must be done first. If you don’t lay the foundation, wait until 13 years, or wait until later. After the market is getting better, the image of the whole brand may not be promoted to a level. In another software, there are personnel. In the case of a relatively low building materials market, the liquidity of personnel may be relatively large because of the market. In the downturn, the whole business is relatively bleak, the mobility of personnel is relatively large. Under this circumstance, we must do a good job of reserve personnel. On the other hand, the construction of the entire team, such as training, should be strengthened. Another point is that the promotion of new products is the promotion of new products. New products are constantly being introduced. To satisfy this market, the more the environment is bleak, the more it has to meet this demand. I believe this kind of situation.
[Reporter] Under such circumstances, what is the strategy of our company this year? Do you want to expand to other areas?
[Wang Jian] I have had such an idea before expanding to other fields, but now the pace is relatively slow. In the past, we did the bathroom cabinet and thought about doing it in the shower room. Because we used to supply the shower room, we also wanted to develop the shower room. The ceramic piece was also thought of. However, the impact of the entire large-scale environment this year may slow down this pace. It may mainly make the main industry of our cabinets better and stronger, and consider other issues in the future. This is the case.
[Reporter] The last question, what kind of development trend do you think the future development trend of kitchen and bathroom is?
[Wang Jian] From the current point of view, the whole kitchen and bathroom development situation, if the whole from the bathroom cabinet, because the bathroom cabinet, from the three major business materials classification, now the three major materials, the first category is wood, the first The second category is PVC, and the third category is steel. These three blocks, from the perspective of overall market sales, especially for large and medium-sized cities, PVC has basically been eliminated, and small and medium-sized cities may still have. In addition, from the panel cabinet, that is, the solid wood cabinet, the solid wood cabinet is divided into two types. The first one is the second type cabinet of the European cabinet. From the current consumer groups of the two cabinets, it is relatively strong, and the high-end group chooses European style. Cabinets, customer-selected cabinets in the middle section, solid wood panel cabinets. And our stainless steel cabinet, my main competitor may be the panel cabinet. Because I have done some things in the European cabinet, but it is not my main product. I have to grab more of the board share. What is the main share of the plate type? Small and medium-sized units, currently small and medium-sized units in Beijing's affordable housing, or modern and simple, suitable for young people, we may have to occupy more of the young people's share, because now the restrictions on the purchase of the house, now everyone's needs Buying a house should be a rigid demand. Young people are getting married, or they have to buy a house too much, so we have to meet the needs of this group of people. We must mainly seize this part of the people. This is currently our main project.
[Reporter] Ok, thank you, Mr. Wang, I hope we can get a better result this year.