The problem of furniture trade-in needs to be guided by policy.

The " old-for-new" policy of furniture has ignited the market and enjoyed the people, but in real life, dealing with old furniture has caused consumers headaches, selling no one, throwing and throwing, trying to give people, what to send is also a problem. . "It’s tasteless, it’s a pity to abandon it." At present, furniture is still facing many problems:

In view of the 100 billion-level market capacity stimulated by the old-fashioned home appliance, the planned Beijing furniture sales “old-for-new” has been highly anticipated by consumers and merchants, and it has also opened up a new development idea for the home furnishing industry in the downturn of the commodity housing in the downturn, because The home and home improvement consumer market linked to affordable housing has great potential. However, the home industry is different from home appliances. How to maximize consumption and benefit ordinary consumers is worth exploring.

How to recycle old furniture

It is understood that the secondary use value of old furniture is limited, and the secondary utilization rate of household appliances is greatly different. The formed wood is difficult to reprocess. After the whole furniture is taken back, it is basically equivalent to the garbage waste. When it is directly into the garbage disposal station, no one is willing to accept it when the garbage is disposed of, and some metal parts in the recycled old household appliances can be reused. Can also form a new product. In fact, after the raw materials are processed and processed, they can be processed into furniture materials for reuse. Some furniture processing enterprises in Beijing provide the possibility of recycling old furniture.

How to classify new furniture subsidies

In the selection of furniture "trade-in" pilot enterprises will consider the size of the enterprise, the degree of chaining, etc. In addition to the old furniture processing and recycling needs to propose a pilot program, how to subsidize also need to develop a reasonable and detailed plan. The question of who pays for subsidies and the amount of subsidies is also one of the factors that can successfully implement the “old-for-new” of furniture, which affects the hearts of many consumers and furniture sales companies. It is understood that the "old-for-new" furniture may continue the policy of "old-for-new" for home appliances. In the joint market, several large-scale furniture retail stores will use several types of commonly used furniture as old-for-new items, and subsidize the percentage of new products. And set the upper limit. Because there are many kinds of furniture, such as solid wood, plank wood, and sheet metal, how the government departments delineate the scope of subsidies and play a role in stimulating consumption and benefiting the masses of consumers needs serious research.

How is the amount of subsidy fixed?

It is difficult to identify whether the price of furniture products is high or low, and the high and high price is not uncommon. This makes some companies may take risks in participating in the process of “trade-in”, temporarily increase the price of products to reduce the discount, or keep the original price up. Discounts, even if the government allocates special subsidies, it only falls into the pockets of manufacturers, and consumers have not received benefits. In this regard, Yi Shi Furniture Chairman Wen Shiquan said: "Brand companies have gone through so many years, should be more generous to provide consumers with more benefits, the things that should be cheap should be eliminated."

Market calls for policy landing

Due to the material and wear level of the furniture, most old furniture does not have the value of recycling, which requires the company to do a lot of follow-up work. In fact, when the country does not have relevant policies, the “old-for-new” of furniture is more labeled as value-added services and social responsibility. While the furniture “trade-in” is driving consumption, it also shoulders the social mission of “home improvement” and “environmental appeal”. Of course, these missions cannot be done independently by the company. The government's strong support, promotion and policy subsidies are particularly important for the company.

At the regular press conference of the Ministry of Commerce held on March 15, Shen Danyang, a spokesperson for the Ministry of Commerce, said at the meeting that the Ministry of Commerce actively supports the policy of replacing the furniture with the old one and is expected to promote it nationwide. As a result, the old-fashioned furniture has seen the dawn of policy.

In the final analysis, furniture is used to make consumers enjoy the benefits, so that businesses can have more business to do, as Wen Linjun said: "In the face of market difficulties, if the old-for-new can revitalize the market, the merchants are stable, business is good. In doing so, our actions on market increments will eventually make up for the increase in costs."

In fact, no matter what the situation is, the real operation is difficult. The implementation of the policy is the key. With the joint support of the Tianjin Commercial Federation and the Tianjin Consumers Association, the company has already left the singles. The person in charge of the business association also said that in the future, after the experience of the pilot shopping malls, the success will expand the scope, and the biggest obstacle to the recycling of old furniture is believed to be effectively solved under the leadership of the government. In this way, companies that participate in the “old-for-new” can reduce their shackles and lightly go into battle, fully cooperating with the government’s consumer-sponsoring initiatives.

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