Haomaimen Ma Shang: The concept of Hao Cheng Hao Mai

Hao Maimen Sales Director Ma Shang

[Reporter] The pressure on the home market in 2012 is relatively large. How do you think the market trend of the wooden door in 2012 will develop?

[Ma Shang] This is the case, because Halma has a long time to do in Chongqing, and its market share is relatively large across the country. In 2012, the brand we launched is the brand that is in line with the market. A price point, from the design concept is relatively simple, do not do complex.

Another point is that last year and this year, real estate may not develop very well under the control of relevant policies, but it has a certain impact on the door industry, but we inherit our heroic concept. The so-called heroic concept is that we are our brand. , to make the product quality and service thoroughly and thoroughly. That is to say, good life is a heroic door. Then, if we look at an activity in this service, we will serve the market 100%, serve the customers, and be very satisfied. At the same time, we also provide some forms of feedback information to the market. Through them, we can evaluate the market, provide a comprehensive evaluation of our services, our internal operations, our sales managers, and even our products.

[Reporter] So what kind of effect is it expected to participate in this exhibition this year?

[Ma Shang] It is more casual to participate in the exhibition. I also want to bring our products to the market more deeply. Everyone should understand our heroism and make our life more heroic. From this point of view, the more we are the better, we are a network of construction, a development, so we say that our goal this year is not too much, that is, around 100 this effect.

[Reporter] How about the layout of our market channels now?

[Ma Shang] The market channel is very good now.

[Reporter] Let's analyze it for everyone.

[Ma Shang] also means that our market product channels, through our production process, our sales experience is to give the market a thorough service, in fact, that is, we go to a place to develop a The network has been recognized by the market, and the sales volume of the products has been improved at the same time. Therefore, regardless of the provincial capital market, the prefecture-level market or the districts and counties have received the brand.

[Reporter] Haomai has participated in several exhibitions. Do you think there has been any change in our consumption trends in recent years?

Guest: Consumers pursue quality and high quality, and the price should be suitable. That is to say, according to this situation, the R&D department in the factory is also considering this matter. The requirements for our raw materials and our production process should be close to the market. The price is definitely slower, according to my idea, sales. It is a pyramid, there are only a few people standing at the tip of the tower, and there are more people standing at the waist of the tower. Then the person at the waist of the tower is 100% of the consumption, so that in the process of consumption, that is, the situation is a thousand dollars. Left and right, or less than 1,500, etc. He has a budget for decoration, how much it costs for me, how much is the kitchen, and he is such a total budget. Then, after coming down, it will be for us. My door may be less than one thousand and five.

Therefore, in Taki, the bottommost person is also the most people, but he hopes that the level of consumption is different, the price is low, but you also know that the product quality will not keep up after the price is low, and the after-sales can not keep up, and finally Did not make money, the dealer did not make money, the brand can not talk. Therefore, our main product this year is the solid wood baking finish, which we have done relatively successfully. Then we are based on the market and satisfied with the market. From the perspective of positioning, we are now also researching pure solid wood from solid wood veneer. We are also researching and developing, which means that although this sales volume is slightly smaller, However, its vitality is very strong, so it is not in line with the market rules that every factory does not have a new variety every year.

[Reporter] Consumers are still interested in price comparisons. Is there any marketing activity for "315" coming soon?

Guest: In this case, the "315" came mainly because of some quality and after-sales interest in the products. Our company is now 100% catering to the market, so there is a 100% problem, that is, The customer has a satisfactory answer. This price war is hard to say, that is to say, your price is cheaper. In fact, I can't keep the cost of it. This field is boring.

[Reporter] Yes, so it is still necessary to pursue quality.

[Ma Shang] Right.

[Reporter] 315 is coming soon, I hope that you will send a "315" integrity declaration to our netizens.

[Ma Shang] means maintaining good quality and effectively serving the market with the market.

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