Houseware Hui Hu Jinfang: Integrity to break through with cheap furniture

Hu Jinfang, Chairman of the House

Integrity to break through with cheap furniture


The house product was officially opened for business on New Year's Day in 2012. The time in this industry is not particularly long. Like all those who are starting, they have unlimited ambition and strategy, and they are passionate and dedicated to Xintiandi. The business model of the houseware collection has been ingenious, but the journey of a horse is always difficult to see.


Hu said that the customer first came to the house to see the favorite products, but the consumer's experience in the building materials market is that if you don't bargain, your heart will feel lost, so even if you look at good furniture, home goods The price of the exchange is still a level that the customer can't pass, and finally chooses to leave, even if the product is already affordable. The cheap products are difficult to expand the market because of consumption habits. Hu said that the customers will have a psychological adaptation period.


The straightforward and honest Hu always likes to say that we are doing business in good faith, and we are not afraid of comparison. In fact, many customers have gone around in the big market and finally returned to the house, because the price is the most talkative.


"We don't do low-end products, nor high-end products. We do high-cost products." Hu said. The customer's return shows the persuasiveness of the product, but also brings a reputation. Today we can see a variety of complicated marketing titles, but any master knows that word of mouth is the most sharp weapon.


Regardless of the changes in the market, the house goods collection has begun to bloom in the hearts of consumers this spring.


Group buying is a weapon, network marketing is full of horsepower


“The period of our group purchase is about half a month to twenty days.” This has also become a marketing feature of the house goods collection. On March 31, the next stop group purchase of the house goods will start soon. “Group purchases can bring more favorable prices to consumers. This is also the way consumers agree with the moment.” Hu said, we are not that great, but we must break through the market and we will have more profit, every time we buy us. They are all getting goods directly from the manufacturers, and strive to lower the price of the manufacturers, almost zero profits.


There are a wide variety of products in the house, including solid wood furniture, soft beds, Sofa sets, and soft-packed halls. These are the main products of the house goods collection. Bill Paul Furniture Muge soft bed, Meilinmen, etc. are all hot items. . Mr. Hu said that if it is soft, we can almost get it all here. This will save the customer from the pain of purchasing. The furniture industry is in the downstream of the real estate industry. It is the next battlefield after the real estate boom. Many merchants are taking advantage of the situation, and the house goods meet the guidelines: we refuse to make huge profits.


The media are saying loudly that this is an era when e-commerce is king. The housewares are not falling behind in the trend of e-commerce. Independent e-commerce website, Taobao flagship store has been full of horsepower. Monthly mall sales have also become an important force for profit. This three-dimensional sales pattern has been established and seems to be a little bit. Mr. Hu said that we must also keep pace with the times, and e-commerce does have potential. But to do business with integrity and quality can be based, otherwise the best sales model is just a wave.


"If you don't buy luxury furniture, you can find surprises when you come to the house." Hu always sent a message to the netizens, but he was clamoring for a smoother point, but the author thought that it was no longer necessary, because sincere expression is the most touching.

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