Depin Gu Yifeng: Quality Life sincere service



德品董事长顾益丰

Deyi Chairman Gu Yifeng

[Reporter]: What is the industry or market background constructed by the “Double 5A System”?


[Gu Yifeng]: The ultimate goal of Depin Floor is to build a world-class wood flooring brand and lead the home consumption culture. In 2011, although our German product floor achieved the expected growth, the annual production, sales scale and brand influence have been further improved, but at the same time it has exposed some problems. For example, production efficiency is not high, resource waste is serious, and enterprise management is unbalanced or blind. In response to these problems in 2012, we will make improvements, especially in the development of flooring products, we will more consider the consumer's demand for the floor experience, and extend the brand connotation with more humane and caring service. This can also be explained as the theme of our conference is called "Quality Life Sincere Service". After summarizing the quality and service, it is the double 5A system of the German product floor that we will start at this summit. The first 5A refers to quality, because people are now increasingly demanding household products, which forces our flooring companies to constantly improve product quality to meet people's needs. If it can't adapt to market development, it can only be eliminated. The second 5A refers to services, and services can generate value without rumors. How to create services that are compatible with the times and how to build a service system that is compatible with the development of enterprises? Our German product floor has been analyzed and judged by itself and the market, and finally 5A service will be proposed.


[Reporter]: What are the contents of the "Double 5A System"?


[Gu Yifeng]: In 2012, we will consider more new consumer demand for flooring experience in the development of flooring products, and extend the brand connotation with “humanized and caring service”. The core of this strategy is the "5A system of quality and service of German products", which is composed of "5A product quality + 5A service quality", referred to as "double 5A system".


The 5A quality system is based on the advantages accumulated by our German products after years of development, integration of high-tech research and development results, improvement of manufacturing processes, application of high-quality raw and auxiliary materials, introduction of advanced equipment, etc. at the product manufacturing level. Officially announced. The quality of the 5A quality system of the German product floor mainly includes: the real name system of wood, the selection of excellent materials, precision manufacturing, excellent functions, health and environmental protection, and the realization of the system guarantee function through effective integration. In terms of services, including home improvement consultants, secure distribution, rapid response, professional installation, and value-added services.


[Reporter]: What is the core competitive advantage of the "Double 5A System" or what is the most intuitive experience for consumers?


[Gu Yifeng]: The biggest advantage is to enhance the customer experience, and this is the most intuitive experience for consumers. This experience includes pre-sales, sales, after-sales and daily life. Before the sale, we will have more intuitive and significant brand differentiation of products, shopping guides, publicity, activities; sales have a professional laying team; after-sales have an efficient service system to support. These have laid a very good foundation for customers to experience the quality of our products and services more in the life of the calendar. Among them, we have a 5A-quality floor series represented by the second generation 5A king after continuous upgrade, and a more complete 5A service. In fact, it is not difficult for floor companies to say good quality and good service. But often our company always ignores the details that directly affect our brand image because it is not difficult. The core of this German product summit is to formally incorporate quality and service into the strategic height of enterprise development. In the past few years, we have tried to establish a preliminary system from these two aspects. Now after a few years of tempering, we have continuously perfected this system and are confident that it will be a major advantage for the company in the future competition.


[Reporter]: What is the significance of the "Double 5A System" for industries, enterprises, distributors and consumers?


[Gu Yifeng]: From the perspective of the industry, the foothold of the “Double 5A System” construction is to form a new integrated product with “service and quality”. This product composition model has been recognized by consumers in other industries. . With the continuous development of the home building materials market and the continuous improvement of the quality concept of the consumer groups, the “Double 5A System” launched by our German products floor is in line with the development trend of the times. As the system is gradually accepted by the market, a new round of industry Developing new trends will come again.


From the perspective of enterprises, the establishment of the “Double 5A System” will further accelerate the process of product development of our products, the process of deepening the manufacturing process, the process of standardization management and the process of standardizing service construction. At the same time, it also helps to enhance the market operation capabilities of our operations management team, and puts forward new requirements for the market development and service of the dealer team. These changes will help us to obtain a more efficient and fast development model for us. The improvement of the influence of the German product floor brand and the further development of a broader development space will lay a solid foundation for achieving the enterprise development goals that are at the forefront of the industry in a short period of time.


From the channel point of view, the launch of the “Double 5A System” will accumulate a good reputation for our German partners and surpass the competitors, and thus obtain higher terminal profitability, thus enabling our dealers to develop into a A virtuous circle. The so-called virtuous circle is to use the service to create word of mouth, to win the market by word of mouth, to achieve profitability in the market, to achieve better service through profit, and to continue to develop. In addition, the new system also helps to establish a good channel brand and a more unique and unique core competitive advantage for our German partners.


From the perspective of consumers, the “Double 5A System” can provide consumers with guidance for personal needs, avoid blind consumption, and reach a new height in protecting the legitimate rights and interests of consumers, and also enhance the consumer experience. In addition, the system can effectively protect the entire process of safe and comfortable use of our German flooring quality and service. This is more likely to cause consumers to resonate in the heart of the continuous development of society and the constant pursuit of quality of life.

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