The furniture industry is an industry that will not disappear [Yu Xi Da]: Yes, but we will give priority to the original dealers. Both stores will open and give them time to find a location. We also integrate and consolidate multi-brand and multi-series products through two years of market sales, and take the best of them, and then improve the previously less mature places to market. [Reporter]: I hope that by the end of the year we will see that this is a very successful operation. In this year's market is not good, many companies choose to move to the second and third tier markets, Aite House is also preparing to develop into the current market in the third and fourth quarters? Equipped with PLC control system and safety protecting and alarm devices; Heat Sealing And Shrinking Machine Heat Sealing Machine,Heat Shrinking Machine,Film Sealing Machine,Automatic Heat Sealing Machine Shandong Sinolion Machinery Corp., Ltd. , https://www.sinolion.cc
[Reporter]: Mr. Yu, hello. Please summarize the market situation last year. Everyone is talking about cold. What kind of specific feelings does Taisheng have?
[Yu Xida]: The ups and downs of the market are a cycle, but the changes in the three or four years will be faster, and the changes may be more severe. There are many categories of furniture in this industry, and the furniture industry is not going to be eliminated. Some people will definitely have furniture industry, so it is an industry that will not disappear. The furniture industry has a lot to do with the real estate industry. As long as the real estate has no driving force, the furniture industry will feel it after half a year.
The country wants the stable and long-term development of the real estate industry. It must require administrative intervention. Because China has not experienced the bubble after all, I believe that it can not withstand the bubble. China has a large land and a large population. Unlike the Asian financial turmoil, I believe China is in this regard. Planned market intervention is also good for the furniture industry. It is only in the current macro-control that the furniture industry will not do well, but the vision is farther away, it is an analgesia that must be experienced.
As a Taiwanese company, we are thinking backwards and looking at this market. Because Taisheng is an international brand, there are 8 or 9 own brands in Europe and America. We are 3 brands in the Chinese market, so it is not good in the whole market. In the case of Taisheng's reverse thinking, when the market is reversed. Our Aite House is the seventh in the famous furniture exhibition. After the integration and concentration of Aite House last year, the Aoke series and the North American forest series of Aite House can be operated separately, so we put The products have been integrated and new improvements have been made in product packaging. At the same time, when everyone is very serious about this year, we are standing in a good marketing perspective. This year, we have the strength, and we want to increase the intensity of the dealers who operate the brand at this time. This is also a reverse thinking. Operation. This year, our support policy for dealers is also quite large. I believe that the quality of Taisheng will not be worried, because this is the most important part of our company. The concept of our brand is based on consumers. We last year In Shanghai and Greater Guangzhou, there are 16 independent stores. In the next three years, more than 100 directly-operated stores will be opened in China. It is necessary to directly face consumer customers, and the requirements of customers and quality and health can be quickly Back to the core.
Ait House's two series of exhibitions plan to split the two series completely this year.
[Reporter]: Specifically introduce what products are brought in this year?
[Yu Xi Da]: The façade is fixed. The interior of the Aoke series below the Aite House is separated from the North American forest series. The North American forest series we are in now has a large volume and a solid sense of solid wood. The consumer groups are relatively young, and the interior decoration color has also been separated. The North American forest series has not made a door, but all the stores in the store of Hall A are all presented. We have put the original Aitewu two series of mixed-shops on the market, and officially separated it this year.
[Reporter]: In the dealers also have to be separated, is to represent this brand can not represent another brand?
Le to watch the "trade-in" policy for furniture
[Reporter]: This year's furniture is also being replaced with old ones. Do you think that furniture is suitable for old-for-new?
[Yu Xida]: Furniture trade-in has policy subsidies in the retail-side Taiwan region. I am optimistic because China has always been export-oriented and intensified efforts to stimulate domestic demand. I am positively looking at this policy. From another angle, our group also treats it like this. We always set the tone in 2004. We started this project in 2009, because we are overseas enterprises after all. With the rapid development of the mainland, people's living standards are constantly improving, with their own enterprises. The strength is close to the same, so our company has already set the tone in 2004, and everyone's spending power will become stronger and stronger. I believe that when Hu Jintao took office in 2004, he also proposed a concept. After 20 years, China will reach a comprehensive well-off society and represent China. It will definitely become the number one in the world, because the overall population, the overall concept of life will be comprehensively improved. Therefore, we believe that in 2008, from the situation of the Chinese market itself, it is the beginning of Taiwan’s entry into the Chinese market and the launch of the Chinese market. Together with our overseas enterprises, Taisheng is looking at this market with consumer demand. It is fancy. In the long run, Taisheng has a certain strength and reputation in the international market, and can only go better and better.
Taisheng is working hard to gradually realize the actual price
[Reporter]: There are still stores that offer clear prices. What do we think of this problem?
[Yu Xida]: In China, especially the unclear price of the last year, the situation has become more and more serious. Consumers have no bottom in pricing and discounts. He will hesitate to give him a big discount. This situation is in Asia, Singapore, Taiwan and Hong Kong. Existence, I believe that dealers have started to change since last year, we will discuss this with dealers next year. Now there are dealers doing this, and we encourage them to do so, even if they don’t have the price, we I hope he will give consumers some discounts at low retail pricing.
[Reporter]: Nowadays, consumers are becoming more and more rational, and high consumption prices are low discounts. This consumption pattern is no longer applicable.
[Yu Xida]: Although consumers will shop around, consumers still have a bottom, because whether it is a house bought by a parent to a child, or a second home purchase is very rational consumption.
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