Second child pulls children's furniture consumer market "money" unlimited

In November 2013, the “Decision of the Central Committee of the Communist Party of China on Comprehensively Deepening Reform of Some Major Issues” was issued, proposing a basic national policy of adhering to family planning, and launching a policy of implementing a couple whose only child is a child. Yao Hongwen, spokesperson of the National Health and Family Planning Commission, revealed on February 10 that when the policy of "two children alone" was announced, the three provinces officially launched the "two children" policy, and the nine provinces and municipalities have passed the filing procedures as required. At present, the policies of Zhejiang, Jiangxi and Anhui have been implemented. In addition to the filing procedures in Shanghai, Chongqing and other nine provinces and cities, Beijing, Inner Mongolia, Jiangsu and other provinces and cities have clearly stated that they will be implemented in March. Tianjin, Shanxi, Qinghai and other provinces and cities have indicated that they will be implemented in the first half of the year. The provinces of Liaoning, Guangdong and Fujian said that they were implemented during the year, and there were no specific timetables in Henan, Hainan and Yunnan provinces.

Children's household consumption will increase by one trillion in five years

The implementation of the second-child policy alone is just around the corner, and the signs of fetal movement in the children's home market are beginning to emerge. According to relevant predictions, after the comprehensive implementation of the second-child policy, China is expected to add 7.5 million new births within five years, which will boost the spending of trillions of yuan in the children's home market. This pair of children's furniture (children's furniture decoration renderings) industry is bound to be a huge business opportunity, the children's furniture industry will be one of the benefits.

Home business is happy to open the children's wooden door business is ready to go

According to industry analysts, from the sales of children's wooden doors in recent years, parents are more and more willing to spend a lot of money on products that contribute to children's healthy growth, accompanied by the economic effects of the latest birth policy, children's products in the home industry Market share will increase.

With the promotion of the New Deal, and the international home furnishing brands have entered the children's furniture industry in China, the competition of children's wooden doors in channels and brands will also intensify. Peng Hong, general manager of the Colorful Life Children's Furniture Marketing Center, believes that although the children's furniture market is very attractive, compared with ordinary furniture, children's furniture has higher requirements for production technology, safety and environmental protection, while also taking into account children's physiology, Psychological needs.

From the perspective of children's health, especially for newborn babies, children's wooden doors with environmental protection, safety and convenience are especially needed, and growing children also need an environmentally friendly and safe wooden door. Experts suggest that in the face of the current status of the wood door industry, the wooden door enterprise can create a wooden door brand that uses children as the main consumer to study the wooden doors suitable for children and the elderly, as a turning point in the benign development of the children's home market.

Children's furniture market "money" unlimited

The home furnishing company has a series of children's and youngsters tailored for children of different ages. With the development of the market in the future, it will continue to cater to consumer demand for product development and design. In addition to getting on and off the bed, such as double desks, cabinets, etc., which can be used by two children together, the space utilization and functions to meet these needs will certainly become larger and larger. The reporter predicts that the demand for multi-functional children's beds and solid wood double-layer children's beds will be greater than other children's furniture.

"There are more than 300 million children under the age of 16 in China, accounting for about 1/4 of the national population. Then the second child policy has been implemented, the children's base continues to increase, and the development potential of the children's home market is very large." Zhu Changling, vice chairman of the China Furniture Association, said this. . It's no wonder that home furnishing companies and stores are paying so much attention to the children's home market. The original children's market has huge business opportunities. As everyone knows, the history of children's furniture development is not long, even after the 80s did not have the special treatment of childhood furniture.

According to the survey, children's furniture was developed as an independent industry until the beginning of 2000. The children's furniture market with less than 11 years of development history is far from perfect. China's furniture companies are not deeply involved, but they have been closely targeting the Chinese children's furniture market, and look forward to exploring the huge potential purchasing power of European and American children. Furniture brands have also failed to fully reach the buying groups in the Chinese market. Nowadays, children are almost the absolute center of every Chinese family. The traditional concept of “can’t bitter children can’t suffer children” is deeply rooted in the minds of Chinese people. Therefore, as long as people with a little economic strength will not Save money on your child's expenses.

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