"I bought a house for my parents not long ago, but I have not chosen the right furniture so far. I want to do my best to be filial, and it is difficult!" Recently, Mr. Yan complained to reporters. Later, during the visit, the reporter also found that if you want to buy a special product suitable for the elderly, you can only find a needle in a large number of "young" products. From the feedback of some stores, in recent years, the elderly home has begun to generate consumer demand. In this regard, Zhu Changling said that the development of professional elderly home market will be one of the future trends.
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Who is interested in the elderly home bathroom market in 2012?
The elderly have nowhere to look for
"I really can't stand the soft fabric sofa at home. Once I sit down, I will be 'deep in it'. When I stand up, I will not be able to talk about it. After sitting for a long time, I can't breathe." In a certain store, an elderly person. Consumer Mr. Wang said that most of the household products on the market are not suitable for the elderly.
The reporter randomly selected several well-known sanitary ware brands such as Toto and Kohler to consult whether there are products tailored for the elderly. The guides all said that there is no bathroom facilities specially designed for the elderly. Some merchants said that this part of the consumer market has a small proportion, and there is no need to put out special energy to do it.
"Is furniture also suitable for the elderly and young people? For the elderly, buy a deep color." A furniture brand store shopping guide expressed no understanding. The reporter found that merchants generally only know that there are children's furniture, but they rarely know the furniture of the elderly, and the merchants even changed the set of rhetoric for the products that are suitable for the elderly, such as materials, colors or soft and hard, which is regarded as "the most suitable". Even "only suitable" products for the elderly to sell.
There is less demand, and there is a lack of correct guidance in the industry.
Zhu Changling, chairman of the China Furniture Association, said that there is a gap in the elderly home market, not without demand, but because the industry has not properly guided. He said that China has gradually entered an aging society, and the prospects for the elderly home market are considerable. However, most manufacturers only pay attention to the preferences of young consumers, ignoring the needs of the elderly for the market. Coupled with the fact that elderly household products can not quickly produce economic benefits, some companies regard it as "non-mainstream", or turn a blind eye, or take a wait-and-see attitude, or just do a series to test the market.
Industry insiders said in an interview that although some companies have begun to pay attention to the elderly market, a domestically produced mattress with a slightly better quality will cost about 2,000 yuan, and imported mattresses will cost nearly 10,000 yuan. The home improvement industry also said that few home improvement companies pay attention to the elderly home market, and only when the owners take the initiative to mention, the company will make some suggestions.
Develop professional elderly homes or become a future trend
Because older people spend more time at home, the practicality, safety and comfort of home products is especially important to them. But today, older home products that combine health, environmental protection, functionality and safety are still rare. In this regard, Zhu Changling believes that the elderly household products should be designed to minimize some unsafe factors, such as the furniture should be less angular, so as not to hurt the elderly; the bed should be thick mattresses or hard bed thickened dice as well, because Soft beds such as spring beds are not suitable for the elderly; the reclining angle and sitting angle of the chair should be larger to increase comfort, and the handrail should be set as much as possible to facilitate the grip when sitting up; it should not be lower than the knees. Drawers and over-the-top cabinets to reduce the height and height of the elderly and avoid accidental injuries.
In addition, today's elderly people also like colorful home life, so the elderly furniture should not ignore the artistry and appreciation on the basis of practicality. Zhu Changling suggested that in the face of the current sluggish situation in the furniture industry, furniture companies can create furniture brands that use the elderly as the main consumer, and study furniture suitable for the elderly, as a turning point in the benign development of the elderly home market. At the same time, he also suggested that the home store to open an elderly household items area, in order to facilitate the purchase.