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According to statistics, the demand for China's self-adhesive labels is growing rapidly at a rate exceeding 20% ​​each year. At present, the size of China's self-adhesive label market is about 4.5 to 500 million square meters, and the per capita occupancy is only 0.3 square meters/person/year, while the per capita occupancy in some developed countries such as Australia reaches 12 square meters/person/ year. Therefore, China's sticker market has great potential!
Among them, Hong Kong and Guangzhou accounted for 67% of the entire Chinese sticker market. The Shanghai market has developed rapidly in recent years. It is expected that Shanghai will become the largest sticker market in China in four to five years. However, as far as the current situation is concerned, the focus is still on the Guangdong market.
At present, there are several characteristics in the self-adhesive label packaging of domestic cosmetics:
1. Most of the well-known cosmetics brands in China are shifting from screen printing to self-adhesive labels. The demand for film label materials is growing rapidly. In recent years, more and more cosmetic manufacturers are willing to use self-adhesive labels. From the practical point of view, the application of adhesive labels allows designers to design packaging containers more freely and is more operable; considering the cost If the packaging has more than four colors, the cost of the label is lower than that of screen printing. At present, there are two kinds of materials, paper labels and film labels. Due to the high technical content of film labels, the cost required is also much higher than paper labels. General three-layer film label, each layer has different requirements. For example, the first layer requires good combination with the ink, the third layer requires good bonding with glue, the middle layer is the carrier, and the color of the label is determined by this layer. Although the price of film labels is high, more and more manufacturers have realized its advantages. The growth rate of film labels in China has begun to accelerate.
2. Ultra-transparent and backlog resistant materials are widely used. Ultra-transparent packaging, such as "Icari" shampoos.
3. The global/regional procurement of some multinational companies has been transferred to China.
4, the domestic label printing quality in the world. At the global packaging annual conference, I discovered that the quality of China's self-adhesive printing is the best in the world. In foreign countries, the price of daily chemical products is relatively cheap compared to consumer income, so consumers do not carefully study the quality of their packaging. In China, well-known daily products are relatively expensive and some are even more expensive. Luxury goods, so that consumers will be more critical of their packaging; In addition, subject to some of the objective factors, such as domestic road traffic conditions are poor, therefore, requiring cosmetics packaging has a strong anti-friction . All of these factors have prompted cosmetic manufacturers to set higher standards for packaging suppliers.
5. The in-mold label advances in exploration. In-mold labeling not only has a better anti-counterfeiting function, but also does not require higher costs than conventional labels. It is a new type of labeling technology with great potential. However, since the in-mold labeling container is produced, it is impossible to change the label, which has an impact on the production flexibility. This requires the manufacturer to have an accurate sales forecast for the product, but the domestic manufacturer that achieves this level is not yet available. More often, this limits the rapid development of in-mold labeling in China. At present, some domestic private enterprises have boldly tried and are ahead in this field; and most large multinational companies are still waiting to see this.
Application of Labels in Daily Chemical Packaging
Nowadays, adhesive labels have a broad development prospect in the world. Taking U.S. cosmetic packaging materials as an example, self-adhesive film labels account for 35%, direct screen printing accounts for 30%, self-adhesive paper labels account for 11%, and in-mold film labels account for 11%. It can be seen that self-adhesive labels account for 46% of its packaging materials market.