Can you give a discount to the bad review? Jiangcheng Home Store introduces a sleep test service

One-third of the time is spent in bed, so modern people are increasingly demanding mattresses, mattress products are also rising, all kinds of main function subdivision and differentiated mattress products in major home stores Can be seen everywhere. However, the reporter saw such an alternative mattress store on the first floor of the South Korean country in the south of the country. When the peers wanted to get the praise of the customers, she gave the praised customers a bad review; when others were sharpened When the head was crowded into the big home city, she led the advanced community to open the store. Now the sales of the two community stores are no less than the stores in the home city. Sometimes the goods are even more popular than the shopping malls.

Introducing a test-sleeping service

This is the only point of sale for a branded mattress in Wuhan, and the owner, Tong Hanmei and Guan Jingli, are busy greeting all kinds of customers who come to the store for consultation. A seemingly ordinary shop, the two shop owners have a different set of business. “We introduced a sleep-following service similar to the hotel. After a batch of goods, we will randomly call the customer and ask the other party's effect.” Tong Hanmei said that according to the satisfaction of the other party, the score is 10 points. The pass line is 8 points. If the customer gives a perfect score, they will give the customer a bad review. If the customer fails, that is, the bad review, they will ask the customer in detail. If the customer can objectively and specifically point out the inadequacies, the ordinary member will be automatically upgraded to a silver card member, and the silver card member will be automatically upgraded to a gold card member, and the discount enjoyed will increase by one level. “If the customer proposes a constructive improvement proposal, we will give him another level of discount reward. For a simple example, if the gold card member puts forward a bad review after the test, it gives a good Suggestions, then the discount he enjoys is automatically upgraded to two levels.” Tong Hanmei said.

So, what kind of advice is considered a "golden idea"? Guan Jingli said that in order to prevent customers from indiscriminately giving bad reviews, they set the conditions that the product problems raised by customers do exist, such as the softness of the waist of the mattress, the hard or soft springs. The proposed improvements will give feedback to the manufacturer. After the comprehensive assessment, the customer will automatically receive a discount upgrade.

Opened the first community store in Wuhan

Customers who give bad reviews will receive membership level upgrades and discount upgrades, which is indeed a rare sales tool in the current environment where sales are sought after. The other marketing methods of Tong Hanmei and Guan Jingli are even more unexpected.

The home store is used to the big market, but the two female bosses have taken a different approach. In March and April this year, they opened a mattress community store in two large communities in Hanyang and Hankou. This model is also the first of its kind in Wuhan mattress sales. "Because the mattress is a large commodity, the cycle of consumption is long, and we have to take the initiative to find customers, so the community has become our choice." Guan Jingli said. “The advantage of community stores is that residents can buy large items like mattresses at their doorsteps. We will give them a comparative time. Later, most residents still choose community stores.” Tong Hanmei said.

According to reports, the monthly sales of the two community stores add up to no less than the home store of the home city. “Community stores are cheaper and more profitable.” Tong Hanmei said that they plan to open another community store in the second half of this year.

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